Build Research That Actually Lands (with Claude Artifacts)

Hosted by Abi Awomosu

271 students

In this video

What you'll learn

Make research impossible to ignore

Learn why stakeholders nod at reports then ignore them—and what makes interactive artifacts actually get used.

Build interactive tools that make customer data feel real

Watch interactive tools get built live—artifacts that let stakeholders feel your customer, not just read about them.

Leave with blueprints you can build this week

Walk away with three artifact templates configured to your market. No code. No subscription. Yours to keep.

Why this topic matters

You did the research. Found the insight. Wrote the report. Stakeholders nodded. Then built what they were already going to build. The problem isn't your insight. It's your format. Reports inform but don't transform. This session shows you how to build interactive artifacts in Claude—tools that make customers feel real, not just described. Research that lands. Tools you own.

You'll learn from

Abi Awomosu

AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'

Why trust me?

For 20 years, I led insights, cultural intelligence, and data strategy at Meta, Uber, Apple, and award-winning agencies serving Fortune 100 clients.

When generative AI emerged, I didn't see a productivity tool. I saw a listening partner—one that could surface patterns humans struggle to see at scale.

I founded Data, Art & Soul to build the research system I always wished existed. This masterclass transfers that capability to you.

I've mentored 500+ startups across Google for Startups, Techstars, and All Tech Is Human. And I wrote the Amazon bestseller 'How Not to Use AI: 50 Contrarian Principles for the Imagination Age.'

Previously at