Strengthen Your Leadership Communication Today: Use AI More Effectively
William Arruda
Personal Branding Pioneer
Kathy Caprino
Leadership and Career Coach
How to Use AI To Build Trust, Expand Visibility, and Increase Your Impact
AI can help leaders communicate faster, more effectively and at greater scale. But when it's used poorly, it can undermine trust, credibility, relationships and impact.
Leaders can unintentionally share inaccurate information, lose their distinctive voice, mishandle sensitive situations, damage important relationships, overwhelm people with unnecessary communication, and erode the trust and credibility they've worked years to build.
In this interactive workshop, career and leadership experts Kathy Caprino and William Arruda reveal six consequential errors leaders make when using AI for communication—and show you what to do instead.
Through practical examples, hands-on exercises and real-world leadership scenarios, you'll learn how to use AI as a powerful communication partner while keeping your judgment, perspective, voice and leadership firmly in the driver's seat.
What you’ll learn
Learn the AI communication mistakes that can diminish your leadership and the strategies that build credibility, trust, and influence.
Recognize six mistakes that lead to inaccurate communication, lost trust, damaged relationships, and diminished impact.
Determine where AI strengthens communication, where it introduces risk, and which moments require your judgment, voice, and presence.
Use AI to strengthen your communication without allowing it to override your expertise, judgment, and distinctive point of view.
Use AI strategically to develop, refine, and repurpose your ideas so you can share your expertise consistently and expand your influence.
Navigate change and important leadership moments and experiences in ways that strengthen relationships, credibility, and positive impact.
Workshop agenda
Welcome + Leadership Communication Has Changed
Explore how AI is changing leadership communication. Discover the extraordinary opportunities AI creates for leaders and managers, and why human judgment, clarity, authenticity, and trust matter more.
The 6 AI Leadership Communication Blunders
Discover six ways AI can weaken your credibility, relationships, and impact, and learn. how these mistakes show up in real-world leadership situations.
THINK: Bring What AI Can't
Develop your point of view before engaging AI. Use critical thinking, experience, curiosity, and judgment to determine what you want to say, why it matters, and what your audience needs most from you.
Work Session 1: AI or Human?
Evaluate real leadership communication situations and determine where AI can add value, where it creates risk and where you need to lead.
CREATE: AI as Partner, Not Proxy
Use AI as a brainstorming partner, challenger, editor, simplifier, and accelerator without making it your author. Learn practical techniques for preserving your distinctive voice.
Work Session 2: From AI-Generated to Leader-Led
Diagnose AI-generated leadership messages and transform them into communication that's clearer, more authentic, credible, and effective.
CONNECT: Put Trust and Impact at the Center
Explore moments that carry greater interpersonal or emotional weight—including recognition, feedback, change, uncertainty, and difficult news - and why your presence matters.
Work Session 3: Would You Send This?
Work through real-world leadership scenarios and determine what should be AI-generated, AI-assisted or communicated personally by you.
Build Your AI Leadership Communication Playbook
Create guidelines for using AI effectively. Determine where you'll use it, where you'll stay firmly in the driver's seat, what you'll always verify and review, and what you won't outsource.
Wrap-Up + Your Communication Commitments
Identify what you'll stop, start and do differently. Leave with an actionable approach for using AI to communicate with greater clarity, authenticity, trust, and impact. And grow your career success.
Learn directly from William & Kathy
William Arruda
Author. Speaker. Forbes Contributor. AI Enthusiast.
Kathy Caprino
Author, Speaker, Forbes Contributor, and LinkedIn Top Voice
Who this workshop is for
Leaders, Emerging Leaders, Managers: You lead people through change and want to harness AI to communicate with impact more effectively.
HR, L&D & Talent Leaders: You help talent adopt AI while protecting the communication and relationships that enable people to thrive.
Tech Leaders, FDEs, Client-Facing Staff: You need to explain complex ideas, build trust, and influence leaders without losing your humanity.
What's included
Live sessions
Learn directly from William Arruda & Kathy Caprino in a real-time, interactive format.
Community of peers
Stay accountable and share insights with like-minded professionals.
AI or Human? Decision Guide
Determine when AI can help and when you need to lead.
6 AI Communication Blunders Checklist
Spot potentially damaging mistakes before they happen.
Leader-Led Communication Checklist
Evaluate important messages before you send them.
Leadership Voice Prompt Builder
Get better AI support while preserving your distinctive voice and perspective.
High-Stakes Communication Guide
Navigate sensitive communication with greater judgment and care.
Personal AI Communication Commitments
Establish your own principles for how you'll use AI going forward.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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Save 20%+ when 2 or more teammates enroll in the same cohort.
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A dedicated cohort with a custom schedule and curriculum, tailored to your team.
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USD
12–3pm EDT