Will Lowrey

Cohort 1

Cohort 2

Founding Cohort

Cohort 3

Product managers who drive strategy, development, and launch of products.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using AI coding assistants and tools to write, review, and ship code faster.

Using Claude Code to build and ship software through an AI-powered command-line coding workflow.

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

20 years in product. 200+ PMs coached.

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

The Agentic PM Bootcamp: Build AI Product Systems with Claude Code

Product Manager

Director of Product

Senior Technical Product Manager

Principal Product Manager

Vice President, Capital Markets

Sr. Product Manager

Product Owner

Indeed

Bazaarvoice

Every PM has tried AI by now. Most stopped with chatbots.You've pasted in a PRD. Maybe you even ran a competitive analysis once. But none of it stuck. You don't have anything connected to your actual tools. It's better than before, but still clunky. The gap isn't knowledge. It's that nobody taught you how to build it - and the LinkedIn posts and tiktok videos are just one video after another of what could be. You've got to take it from reading/watching to DOING.Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes &lt;3 minutes.Week 2: Learn what evals are and why they're the skill that separates AI tinkering from AI building. Build a practice set that tells you whether any AI output is good enough to ship.Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Build a clickable prototype from a PRD and test your skills on live data instead of copy-pasting.Week 4: Chain it all into a PM operating system that runs on a schedule.We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session.You don't leave with notes. You leave with a working system.

Build AI workflows connected to your real tools, tested on your real work.

Do PM research in 20 minutes that used to take half a day.

Learn to Eval AI output - not just doing a vibe-check

Connect Claude to your tools and build a working prototype

Build workflows that run on a schedule

Start from zero. No coding experience needed.

Learn by doing your actual job, not case studies.

If you believe that AI is a fad and is going away, this isn't for you. We are building for the future of product work.

This course is NOT FOR everyone

If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

This IS for Product and adjacent roles like TPM, Design, Engineering

You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

Are You Ready To Try, Fail, Learn, and then Try Again?

The PM who tried AI and hit a wall. You've used some of the chats, but nothing has stuck. You need a system, not another prompt trick.

Senior PM drowning in recurring work. Same competitive updates, same briefs, same summaries every week. You need those hours back!

The Team Lead who wants to model what's next. Your team is watching. Master AI workflows yourself first, then bring the approach to your org

Build Your Second Brain: AI That Knows Your Work

Build Your Voice Engine: Make AI Write Like You (No AI Slop)

Does Your AI Actually Work? Build the Evals That Prove It.

Agentic AI - Build Your Own Agentic Thinking Partner

Build an AI-Memory/Wiki that Gets Smarter (Claude Cowork)

Build an Interview Prep System That Knows Your Interviewers

20 Years in Product. Previous Engineer.

Intentional Product Manager

20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached.

Your Strategic Partner (example)

What You Get

How It Works

Who This Is For

What Makes This Different

An AI coach that learns your goals, tracks your patterns, and builds a board of advisors around your blind spots.

Your AI Coach: Accountability + Advisory Board That Pushes Back

Everyone can open Claude Code. Almost no one ships something real with it.

You've used Claude Code. You made a few things work, but you've never taken one of your own ideas all the way to something real and online. That's where most PMs and operators stall right now, and it isn't about access to AI. It's that nobody walks you through the whole path with the clock running and help in the room.In one afternoon, you do the whole thing. You come in with your idea already researched, lock the smallest version worth shipping, then build it: connect real data, store it, make it solve the problem. From there you version it in GitHub, run a security check, and ship it live to a real URL on Vercel and Supabase.You won't watch me demo. Your hands are on the keyboard the whole time, with help the moment you get stuck. The steps that stop most people on their own, GitHub, security, deploy, are commands you run yourself and watch work.You leave with a working tool that's actually online, and the moves to point this same path at your next idea any week, without me in the room.

Take an idea from research to a live, secured tool on a real URL, and learn the moves to do it again on your own any week.

Research a raw idea into a real feature list

Pick the MVP, the smallest version worth shipping

Build it: connect data, store data, solve the problem

Version your project in GitHub without touching git

Security-check your build before it goes live

 Ship it live on Vercel and Supabase

Not an expert, but this is not a first-time intro to Claude Code.

Four hours of steady building hits rate limits on lower tiers.


User of Claude Code and a Claude Max plan ($100/mo or higher

Your tool calls Claude while it runs, billed separately from Max. $5 is plenty. The pre-work walks you through the setup.

 An Anthropic API key with a few dollars of credit

You arrive with your idea researched and your environment ready, so we build from minute one instead of setting up. (Github account setup)

About an hour of pre-work, including light research on your idea

PMs and operators who've used Claude Code and want to build real tools, not just experiment, and finally ship one end to end.

Founders &amp; Side-huslers who want an internal tool or dashboard live and online now, without waiting on an eng team.

Builders comfortable with the tools who want a guided run through the whole path: build, secure, and deploy in one sitting.

Learn directly from Will Lowrey

Will Lowrey

Courses

The Agentic PM Bootcamp: Build AI Product Systems with Claude Code

Workshops

Build a Working AI Tool in One Afternoon

Lightning Lessons