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Your First LinkedIn Client in 30 Days

Will Leatherman

Founder, Catalyst GTM Agency

You're not bad at LinkedIn. You just don't have a system yet.

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Workshop agenda

  • 12:00AM EDT

    Welcome & What We're Building

    Frame the problem, preview the 3 deliverables, set working session tone. Quick chat check-in.

  • 12:05AM EDT

    Profile as a Landing Page

    Rewrite your headline, about section, and featured section using the ICP-first conversion framework — with live critiques.

  • 12:40AM EDT

    Your Content System

    Build your first 12 posts using Will's 3-bucket content formula, with a real 30-day content calendar as a live example.

  • 1:15AM EDT

    The DM Sequence

    Write your 3-message outreach sequence — connection request to booked call — using real anonymized examples that converted.

  • 1:40AM EDT

    Close the Loop

    30-day activation plan, shared resource doc link, and what to do the moment you leave this session.

  • 1:45AM EDT

    Live Q&A

    Open floor — bring your profiles, your stuck DMs, your content questions for live critique.

Learn directly from Will

Will Leatherman

Will Leatherman

Contact

GTM agency founder who built his client pipeline on LinkedIn content.

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Who this workshop is for

  • Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

  • Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

  • Early-stage B2B founders who want a repeatable system, not just more content tips.

What's included

Will Leatherman

Live sessions

Learn directly from Will Leatherman in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

$200

USD

May 20
Enroll