Craft a Maven Course Page That Sells
Vanina Schick
Former VP Marketing @ Maven
If Your Course Page Reads like a Description, It Won't Convert.
Your course page is where you about your course. Yes, but actually NO.
For the buyer it's where they make a high-stakes purchase decision. In other words, it's a Landing Page.
Landing Pages are notoriously hard to write. Writing one to sell your own expertise? Brutally hard.
If you've been stuck in editing loops, or just plain blocked, you are not alone.
The problem is you'll naturally think about your course from the inside - it's your knowledge, and you're going to be teaching it.
But your buyer evaluates from the outside. They're asking: do I trust this person, does this solve my problem, can I justify this investment?
The solution is not better copywriting. It's buyer empathy. Understanding what your buyer needs to see, feel, and believe to take this decision.
As VP Marketing at Maven, I exhaustively researched how buyers evaluate course pages, where they hesitate, what triggers enrollment. That knowledge now lives in a proprietary AI-assisted content design process that we'll use throughout this workshop.
We'll craft a complete course page that mirrors your buyer's actual decision logic, and converts effectively.
FAIR WARNING: this is a FULL day, the process is intense. Bring coffee.
Workshop agenda
- 8:30AM EDT
Your Buyer Context (→ Who This Course Is For & Prerequisites sections)
Your preparation and my review set the foundation. Refine your buyer context — the file that feeds every draft today — then use it to define your audience from two complementary angles.
- 10:30AM EDT
Your Student's Transformation (→ Learning Outcomes & What's Included sections)
The mode-switch from teaching-brain to marketing-brain. Reframe what you teach as what changes for your student professionally, and what they leave with in their hands.
- 12:30PM EDT
LUNCH
Eat and get some air!
- 1:30PM EDT
Your Buyer's Hesitations (→ FAQ)
Map your buyer's real objections — the doubts they don't say publicly, the organizational barriers, the alternatives they're weighing — and resolve each one with honesty and specificity.
- 2:30PM EDT
Your Authority Story (→ Instructor Bio)
Cringe mountain. Draft the sections that require you to articulate why someone should trust your judgment. The design process reframes this as answering your buyer's question.
- 4:00PM EDT
The ROI Case (→ Hero Section)
Draft your Intro in first person — naming your reader's reality, exposing the cost of inaction, presenting your point of view as a credible response.
- 6:00PM EDT
Synthesis (→Your Title & Full Page Review)
Write your title last — the best one emerges from a completed page. Then the enrollment test: would a qualified buyer who reads this page enroll?
What you’ll learn
This is a production day, not a seminar. You arrive prepared and you leave with a complete course page, designed to convert.
Use buyer empathy to flip from designing your course to selling it
Reframe your expertise from "what I teach" to "what changes for the student professionally"
Articulate your course in a way that make value tangible and unarguable
Identify what makes you uniquely credible and compelling as an instructor
Demonstrate your earned judgment by naming what you believe, what experience produced that belief, and why it matters
Write about yourself without retreating into false modesty or overcompensating with credentials
Help your buyer recognizes that you understand their problem deeply
Preempt and solve real buyer objections with honesty and specificity
Use the enrollment test: would a qualified buyer who reads this enroll?
Learn directly from Vanina
Vanina Schick
Customer-centric Product Marketing Leader. Course Marketing Consultant.
Who this workshop is for
You have a validated course topic and want to launch asap—this workshop gets you to a publishable page in one day.
Your course page is not converting—this workshop gives you a powerful diagnostic frame and rewrite opportunity.
Prerequisites
You commit to a full day of live presence
Every session is interactive and builds on the last. Your full and sustained engagement is needed.
You arrive prepared
You'll need to submit ~90 mins of prep work, allowing us to jump straight into production at the top of the day.
You're ready to work with AI
The design process is AI-assisted. It's how I make it possible to produce a complete page in one day.
What's included
Live sessions
Learn directly from Vanina Schick in a real-time, interactive format.
Complete Course Page Draft — Written and Pressure-Tested
You draft every section of your Maven course page: Title, Intro (headline and body), Learning Outcomes, Who It's For, Prerequisites, Instructor Bio, What's Included, and FAQ. This covers the complete commercial page — not the syllabus. Each section is produced using the design process, reviewed by peers, and calibrated by me.
A Proprietary Design Process Built From Real Buyer Research
This is not a set of writing tips or generic templates. It's a production process I spent over three months building and validating across real client engagements — grounded in months of qualitative research into how Maven buyers actually evaluate course pages, where they hesitate, how they justify the investment, and what triggers enrollment at pr
Preparation That Accelerates the Entire Day
You receive structured preparation materials — buyer journey template, hypothesis template, and intake form — with clear instructions for building your buyer context file. Submit it up to one week before and you'll get a personal written review from me: specific feedback on what's strong, what's thin, and what to strengthen. This preparation is why
Live Calibration Across Every Session
Throughout the day, I evaluate your drafts against the conversion triggers I've identified through years of studying what makes Maven pages sell: whether each section is landing authority, creating value clarity, resolving or merely reassuring, and whether your positioning holds or drifts. This goes beyond editorial feedback — it's pattern recognit
A Peer Workshop — Outside Eyes on Your Page
You'll work alongside other experienced professionals writing their own pages. Their perspective gives you something you cannot get alone: an outside read on whether your page is landing. When you're deep in your own expertise, you can't tell if your intro is making an argument or just describing your course. Your peers can. Seeing someone else's b
Monthly Office Hours — Unlimited, Ongoing
I run two Lightning Lesson sessions per month: one on course hypotheses, one on course page review. Bring your page back after you've tested it, revised it, or want a second pass. Bring it back the month after that. No limit on attendance.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
$1,250
USD