As VP Marketing at Maven, I studied why some courses sell out, while others, taught by equally qualified experts, launch to polite interest and low conversion. The answer was not content quality.

Bestselling courses have market clarity: the right problem, the right buyer, the right credibility.

Before Maven, I co-founded a design research practice serving Fortune 500 companies, applying ethnographic research and human-centered design to product and service innovation. Before that, I built one of the biggest peer-to-peer marketplaces in Europe, and learnt what product-market fit actually requires.

I've now combined all three experiences into my Course-Market Fit Design methodology: a structured process that delivers market clarity, and protects the time & reputation of expert instructors.

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