The Marketing Psychologist

Build an Ethical Brand Cohort 1

Standalone class to teach psychological storytelling

Learn Psychological Storytelling

Build an Ethical Brand Cohort 2

Build an Ethical Brand Cohort 3

Build Your Ethical AI Content System

Cohort 1

The BELONG™ Framework is your roadmap to building a brand that connects, converts, and endures — rooted in behavioral psychology and human-centered strategy. Brands that leverage psychology outperform competitors by up to 85% in sales growth and see a 23% increase in customer loyalty. This free guide breaks down the six essential elements of ethical, emotionally resonant marketing and shows you how to apply them in your business right now. If you're ready to stop guessing and start connecting, this is where it begins.

Dig into the BELONG™ Framework

 

The BELONG™ Framework is your roadmap to building a brand that connects, converts, and endures — rooted in behavioral psychology and human-centered strategy. Brands that leverage psychology outperform competitors by up to 85% in sales growth and see a 23% increase in customer loyalty. This free guide breaks down the six essential elements of ethical, emotionally resonant marketing and shows you how to apply them in your business right now. If you're ready to stop guessing and start connecting, this is where it begins.

Dig into the BELONG™ Framework

Your marketing can be authentic, powerful, AND profitable. Build an ethical brand with a full marketing plan all based on psychology.

Chelsea Burns

BELONG™ Brand: The Ethical Branding Cohort

Life Coach

Book Coach & Editor

Client Success Manager 

Author and Book Coach for Fiction

This 8-week cohort helps you build a brand that doesn’t just sell, but resonates—leveraging the BELONG™ Framework to ground your marketing in applied psychology, human connection, and ethical influence. With 80% of consumers more likely to purchase from brands that offer personalized experiences (Epsilon) and 90% of millennials saying authenticity is important when choosing who to support (Stackla), the need for human-centered marketing has never been greater. You’ll learn how to harness behavioral science and neuroscience to connect with how people actually think and feel while using AI tools to amplify your humanity, scale your impact, and automate with authenticity. By the end of the cohort, you'll be able to view marketing through a new lens (a psychologically aligned one) AND you’ll have a complete, psychologically aligned marketing plan ready to implement. You’ll Walk Away With:- A crystal-clear understanding of your ideal audience and what drives their decisions- A Value Aspiration Statement that aligns your mission with your customer’s deeper needs- Messaging that’s rooted in neuroscience and designed to engage attention and emotion- A full, ethically aligned funnel that attracts and retains the right people organically- A complete marketing plan tailored to your business goals and customer journey How We’ll Do It:- Weekly one-hour live trainings that move from insight to implementation through the BELONG™ framework- Real-world examples, scripts, and messaging rewrites that show you how, not just what- Biweekly office hours with hot seats to work through blockers (optional) and refine your work in real time- A bonus 1:1 implementation session to finalize your plan and get expert feedback

Build Your Ethical Brand and Acheive Sustainable Growth

Course syllabus

Wednesdays are 60-minute live sessions focused on structured teaching, real-world examples, and Q&amp;A. Tuesdays are biweekly 60-minute office hours where you can join hot seats, move through blockers, and get personalized support from Chelsea and your peers.

Tuesdays & Wednesdays

Each week focuses on a core element of the BELONG™ Framework with clear, actionable assignments. You’ll receive written recaps, templates, and examples to guide your implementation and build your final marketing plan step by step.

Weekly Projects

Every participant receives a bonus 1:1 session with Chelsea at the end of the cohort. We’ll review your plan, identify next steps, and make sure you’re set up to implement with confidence and clarity.

Private 1:1 Implementation Session with Chelsea

Course schedule

Small Business OwnersStill wearing all the hats? Make sure your marketing aligns with your values — and actually works.

EntrepreneursWhether you're just starting or scaling, build a marketing approach that honors your mission and values.

In-House MarketersUplevel your strategy with psychology-backed tools that foster belonging and real customer connection.

Who is this course for

What you’ll get out of this course

Knowing your audience is about more than demographics. We’ll use psychology to uncover how they see themselves, what motivates them, and what actually drives their decisions. You’ll leave with an identity map and decision drivers that shape every part of your marketing.

Identify exactly who your audience is—and what drives them

You don’t have to choose between your mission and your marketing. We’ll identify the overlap between your business’s higher purpose and your customer’s deeper aspirations. This is the foundation of ethical marketing that resonates—and converts.

Align your values with what your audience truly wants

Want your marketing to stick? We’ll explore how attention, memory, and motivation work—and how to design messaging that taps into each. You’ll practice rewriting your own content using psychology-backed frameworks that build trust and emotional resonance.

Craft messaging that works with the brain, not against it

You don’t need to hustle or rely on ads to build consistent interest. We’ll map out attraction, engagement, and retention loops that create organic, ongoing growth. You’ll leave with a sustainable system you can actually maintain.

Design a sustainable demand system that grows with you

Your brand story isn’t about you—it’s about who your audience becomes through you. We’ll use storytelling psychology to help you write from their point of view and create connection. You’ll get frameworks, feedback, and a ready-to-use brand narrative.

Tell a story your audience sees themselves in

Marketing isn’t one message—it’s a journey. We’ll map your customer’s decision-making process and align your strategy at every stage. You’ll finish with a full psychological journey map that turns attention into action and trust into loyalty.

Guide customers from first touch to full transformation

Each week, you’ll create part of your marketing strategy — from audience insights to messaging, funnels, and brand story. By the end of the cohort, you’ll bring it all together into a full, cohesive marketing plan that reflects your values and speaks directly to your audience.

Build a complete, psychologically aligned marketing plan you can actually use

Your bonus implementation call is designed to turn clarity into action. We’ll review your full plan together, identify gaps or sticking points, and outline your next steps—so you walk away with not just ideas, but confidence in how to move forward.

Get expert feedback in a 1:1 implementation session to bring your plan to life

Create an Ethical Brand with Psych & AI

CEO of the The Marketing Psychologist™

Learn how to use brain science to create messaging, offers, and experiences that people choose, return to and refer.

Apply ethical brain science to brand building

Identify the deep emotional driver behind purchasing behavior and find audience alignment quickly and effectively.

Identify your audience’s Value Aspiration™

Move from feeling pressured to keep up with technology trends to confidently integrating AI in ethical and human ways.

Leverage AI tools with ethical guardrails

Build a Trustworthy Brand with Psychology

Chelsea Burns | The Marketing Psychologist

Marketing VP and Applied Psychologist recentering business around humanity.

Move beyond demographics to uncover the emotional needs and values that drive trust and loyalty.

Identify Your Audience’s True Drivers

Use key psychological triggers to craft messages that create deeper emotional connection and loyalty.

Align Messaging with Psychological Triggers

Build marketing strategies that earn trust and loyalty through ethical, human-centered engagement.

Learn directly from The Marketing Psychologist

The Marketing Psychologist

Courses

BELONG™ Brand: The Ethical Branding Cohort

Lightning Lessons

Create an Ethical Brand with Psych & AI

Build a Trustworthy Brand with Psychology

Resources

Dig into the BELONG™ Framework

Dig into the BELONG™ Framework