Build a Trustworthy Brand with Psychology

Hosted by Chelsea Burns | The Marketing Psychologist

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What you'll learn

Identify Your Audience’s True Drivers

Move beyond demographics to uncover the emotional needs and values that drive trust and loyalty.

Align Messaging with Psychological Triggers

Use key psychological triggers to craft messages that create deeper emotional connection and loyalty.

Design Ethical Engagement Strategies

Build marketing strategies that earn trust and loyalty through ethical, human-centered engagement.

Why this topic matters

Brands that build trust outperform the market by up to 400% (Edelman Trust Barometer). Psychology-backed, ethical brands don’t just drive profit — they create loyalty that lasts. Ethical brands aren't just good for the world — they’re good for business. Recenter your brand around humanity to drive lasting profit, loyalty, and meaningful impact.

You'll learn from

Chelsea Burns | The Marketing Psychologist

Marketing VP and Applied Psychologist recentering business around humanity.

Chelsea Burns is a seasoned marketing executive and consumer psychology expert with nearly two decades of experience driving brand growth through data-driven insights and behavioral psychology. As the founder and CEO of The Marketing Psychologist and co-founder of Mumford & Burns Consulting, she specializes in leveraging psychological frameworks to enhance sales, branding, and customer engagement. With a Master’s in Applied Psychology from USC, Chelsea has a proven track record of implementing high-impact strategies that maximize brand equity and long-term customer loyalty.


Through The Marketing Psychologist, Chelsea takes a groundbreaking approach to marketing psychology — one that embraces the complexities of human behavior through a consumer lens. By layering multiple psychological principles with time-tested marketing strategies, she provides unique insights into critical business concepts like messaging, branding, and pricing. Her work goes beyond surface-level tactics, helping businesses understand not just what works, but why it works, empowering them to create sustainable, trust-driven growth.

Companies I've Worked With

BlueEQ™
Oklahoma State Univ.
The Business Advisory
OSU Foundation
Occidental Management

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