Sell More, Work Smarter: AI-powered Sales using Claude Cowork

Ayushman Jain

Product Management Exec and AI expert

Karina Panchal Chao

Enterprise Sales & Client Growth Advisor

The AI Sales Playbook: Prepare Smarter, Discover Deeper, Close More Deals

🚨 Early Bird: Use code AISALES for 20% off until April 25th!

It's Friday 🙌🏼 But first...

  • Forecast call in 20 min. Haven't prepped.

  • Big meeting on Monday. Do research.

  • That customer is still waiting on you.

  • Biggest deal hasn't moved and you don't know why.

  • Emails? After dinner. Again.

Monday arrives. You worked Sunday and you're still underprepared. Sales life is B-U-S-Y.

You're ready to crush quota 💪 but drowning in everything except selling. ChatGPT and Copilot help a little, but they're reactive, context disappears, and you're still carrying the mental load.

Agentic AI changes the equation. Join your instructors who bring together real world sales & AI systems expertise from the biggest names in Tech. In one weekend, you'll deploy a live AI sales system on Claude Cowork:

  • 📋 Account briefs in 10 min — not 45

  • 🎯 Discovery calls built on context & credibility

  • ✅ Post-meeting automation — follow-up, CRM, client notes; one command

  • 📅 Monday AM — deal risks & meeting prep, auto-surfaced

  • 🔁 Reusable AI Skills built & installed in your workspace

Real workflows used immediately. A private Slack community of instructors and peer sellers. Be the Trusted Advisor your customers call first. Let's Go!🔥

What you’ll learn

Stop losing time and deals. Start using AI to sell smarter, prep faster, and become the sales rep who's mastered it all.

  • Reps spend 65%+ of their time on non-selling tasks. Cut prep time by up to 95% with Claude Cowork and show up ready, every meeting.

  • Build autonomous routines that handle research, follow-ups, internal alignment, and CRM updates while you focus on new deals and closing.

  • Arm your internal cross-functional team with the context to contribute, sell, and support — without a 30-minute debrief each time.

  • Build account briefs with trigger moments, financial signals, and pain hypotheses in minutes, not hours.

  • Use deep context to ask questions you've earned the right to ask, so your questions land, discovery flows, and customers open up faster.

  • Stop interrogating. Start advising. Uncover real pain and confirm it back in their words.

  • Build powerful executive briefs your champion can speak to or drop into a budget meeting, without writing a word themselves.

  • Earn the right to go higher. Build compelling briefs that take the deal up the chain, without relying on a sales lead who won't move.

  • Close the loop on every deal, using auto-generated follow-up emails, CRM updates, deal risk summaries, and next step reminders.

  • Build a personal AI coach that continuously levels up your craft

  • Create custom Skills in Claude Cowork that run your workflow autonomously, from prep to debrief to pipeline review.

  • Work on the skills YOU want - like MEDDIC, storytelling, objection handling, price negotiation - not just what your company mandates.

Learn directly from Ayushman & Karina

Ayushman Jain

Ayushman Jain

Product Management Executive | Agentic AI expert

Worked at
Microsoft
Amazon Web Services
Perplexity
Salesforce
Karina Panchal Chao

Karina Panchal Chao

Global Strategic Sales Advisor | SaaS & Sales Expert | Ex-LinkedIn, Ex-DocuSign

LinkedIn
DocuSign
Perplexity
TDCX
See all products from 10x

Who this course is for

  • The Overloaded Closer You're hitting sales targets, but burning out to do it. Time management is a struggle and you're seeking efficiency.

  • The Experienced Rep Who's Ready to Level Up You've dabbled in AI, but know there's more. You're ready to supercharge your sales process.

  • The Results-Driven Sales Manager Your team is good, but you want them to be great. Use AI to prep smarter, unearth deals, and crush quotas.

Prerequisites

  • You're a sales rep who is actively managing accounts and selling

    This course focuses on the discovery to close stages in the sales process, and we will show how to use agentic AI for these stages

  • You're not an SDR or BDR

    Top of funnel prospecting is out of scope for this cohort. Please email us if you're interested so we can consider it for the next one.

  • You have a computer that allows you to install Claude

    We will spend a lot of time hands-on in Claude Cowork to build automations that will free up your time. You will need your own subscription

What's included

Live sessions

Learn directly from Ayushman Jain & Karina Panchal Chao in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Exclusive Community of peers

Stay accountable, share ideas and new workflows with your peers and get continued guidance from instructors

Ready-to-use AI workspace

Download it and set it up in Claude with your context so you can use the automations at work! Bonus: Share with your colleagues and win brownie points.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 16 lessons

Week 1

May 9—May 10

    May

    9

    Class 1: Kickoff and Introduction - The AI-powered Trusted Advisor

    Sat 5/95:00 PM—7:00 PM (UTC)

    May

    9

    Optional: Q&A with Ayushman and Karina

    Sat 5/97:00 PM—8:00 PM (UTC)
    Optional

    May

    10

    Class 2: Work Smarter - The Automated Sales Workflow

    Sun 5/105:00 PM—7:00 PM (UTC)

    May

    10

    Optional: Q&A with Ayushman and Karina

    Sun 5/107:00 PM—8:00 PM (UTC)
    Optional

    Module 1: GATHER

    3 items

    Module 2: SPARK

    4 items

    Module 3: SUSTAIN - Fundamentals

    5 items

    Module 4: SUSTAIN - Advanced

    4 items

Bonus

Free resource

Teaser overview video cover image

Teaser overview video

Watch this 2 minute overview video to learn more about the mindset shift that's needed to fully leverage agentic AI tools such as Claude Cowork, our Gather-Spark-Sustain selling framework and how AI agents can help you apply it effectively, and how will you learn all of this during the course.


If this makes you hungry to learn, join our upcoming cohort!

Schedule

Live sessions

2 hrs / week

    • Sat, May 9

      5:00 PM—7:00 PM (UTC)

    • Sat, May 9

      7:00 PM—8:00 PM (UTC)

    • Sun, May 10

      5:00 PM—7:00 PM (UTC)

    • Sun, May 10

      7:00 PM—8:00 PM (UTC)

Optional Project

1-2 hrs / week

Apply the skills at your workplace! Download the ready-to-use AI workspace with pre-built automations for Claude. Complete a one-time setup up to use it for your work - with context, knowledge, and connections to CRM. And then activate the automations we develop during the course

Optional Async content

1 hr / week

Before the course, setup Claude Desktop app on your computer to get the maximum value out of the course

Frequently asked questions

$800

USD

May 9May 10
Enroll