Fractional DTC Marketing Leader

DTC brands often pour budget into ads, optimizations, and agency retainers without ever stopping to ask which part of their marketing is actually broken and why. They guess. They tweak. They move on. The result? They keep spending on a leaking bucket.
This workshop changes that. In 90 minutes, you'll use AI as a first-pass audit tool to pressure-test the two areas where most DTC marketing quietly breaks down: your brand story and your conversion experience. You'll run real prompts on your own brand, build a DTC Marketing Signal Map that shows where your highest-risk gaps are, and leave with a clear picture of what to investigate next.
This isn't a lecture on what good marketing looks like. You'll leave with an actual analysis built from your own brand's inputs that tells you where to focus your attention and your budget.
AI will do the surface work. You'll know what to do with what it finds.
We'll frame the 4 areas where DTC marketing plans break and explain why today focuses on the two most brands overlook until it costs them.
Run live AI prompts on your own brand to surface whether your positioning, messaging, and homepage are working for or against your growth goals.
Use AI to pressure-test your product pages and conversion experience against what your best-performing ads are actually promising visitors.
Turn your AI audit outputs into a completed Signal Map a one-page document showing which gaps in your customer journey carry the highest risk.
Understand the difference between surface-level flags and a full diagnosis and the clearest next step for turning your Signal Map into a plan.
Bring your questions about what you found in the audit or what your Signal Map is pointing to.

Fractional Marketing Leader & Advisor for Consumer Brands


DTC Founders who sense something in their marketing isn't working but can't pinpoint where the leak is.
DTC Marketers who know there are gaps in their customer journey but haven't had a fast, systematic way to surface them.
Consultants & Brand Advisors who want a repeatable AI-powered audit method to bring into client engagements.

Live sessions
Learn directly from Temilola Agbede in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
$275
USD