
Shira Abel
Founder, Hunter & Bard. Fractional CMO for Siemens, Splunk, UL & 100+ startups.
Some companies don't need a session. They need a senior marketing leader running the function for a few months: setting strategy, fixing positioning, standing up the team and the playbooks, and owning the number until a full-time hire makes sense.
That's a fractional CMO engagement. I embed with your team, typically for three to six months, and run marketing the way I would if it were my company.
Pricing depends on scope, so we start with a short call to define the problem and what success looks like. If it's a fit, I scope the engagement. If it isn't, I'll tell you that too.
Best for funded B2B startups and international tech companies entering the US that need CMO-level leadership now and a full-time CMO later.
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Senior marketing leadership for a few months, not forever. I embed, set strategy, fix positioning, and own the number.