Building a Meaningful Project: A Founding Handbook for the Digital Era

Anna Ackermann

Founder, Innovator and Facilitator

Stop getting ready & get started

In this workshop you'll learn everything you need to start building an impactful project.

This world is in dire need of women who create and build. Too much harm has been done by egocentric and greedy founders. Let's build with empathy and kindness.

This workshop is for all women who want to finally create their own thing and have a problem/field they care about. You can have an idea in mind but it's not necessary - be ready to leave with a different plan.

This space is intentionally created for women to give room for doubts and worries, we too often are afraid to voice.

Let's shape the future!

What you’ll learn

Go from impulse to impact

  • Understand the five stages from problem to sustainable project

  • Learn why promising projects fail, and how to avoid the most common traps

  • Choose the shape that fits your life: project, community, non-profit or business

  • Learn the basics of design thinking - a methodology that might change your life (seriously)

  • Write a clear problem statement and define exactly who you’re building for

  • Know how to test an idea before you invest in it

  • Discover what you can build today without coding, using AI tools, no-code and digital channels

  • Apply a five-question responsibility check to your own idea: data, consent, inclusion, safety and AI bias

  • Understand basic income models and where funding for women-led projects comes from

  • Plan the time you can realistically give, without burning out

  • A one-page plan covering your problem, your people, your shape, your tech lever, how it sustains itself, and your first three steps

  • Learn about where to find resources and peers

Workshop agenda

  • 1. From maybe to yes

    We'll start the workshop by naming a problem you care deeply about.

  • Design Thinking: A method that let's you build with empathy

    A hands-on introduction to design thinking. You’ll write your problem statement and define who you’re building for, together with another participant.

  • Tech as your lever, used responsibly

    What you can build without coding, what it costs in time and money, and how to check your idea won’t cause harm.

  • Money and energy

    How projects pay for themselves, where to find funding, and how to fit founding into your life. The burned-out founder is a myth.

  • Your founder’s map

    Complete your one-page map, choose your first three steps, and decide how you want to continue: on your own or with us.

Learn directly from Anna

Anna Ackermann

Anna Ackermann

Helping women have impact in a digital age

UNDP
GIZ
UnternehmerTUM
TU München
See all products from She Shapes Digital

Who this workshop is for

  • Women who want to finally create their own thing

  • Women who want to make the most out of a period of unemployment

  • Women who want to found a project but are held back by doubt and fear

What's included

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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