Sera Tajima

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Not familiar with growth? Get a quick primer with this free PDF.

Growth Hacking Primer

Elevate your design strategy: connect creativity to business growth, measure impact, and build your team's growth design capability⚡️

Growth Design for a Sustainable Future

Manager of Design Ops

Senior Product Designer

Unemployed

Design System Manager

Design Manager

UX Engineer

Product Designer

UX Designer

Managing Partner

UPDATE July sold out. Enrollment open for Oct. Why Take This TrainingAs product leaders advance in their careers, three critical challenges emerge: Challenge 1: Measuring and communicating design success beyond design thinking and aesthetics.Challenge 2: Getting stakeholder buy-in for strategic decisions that impact business growth.Challenge 3: Going beyond user needs &amp; business objectives to consider broader systemic impacts. Week 1: Growth FundamentalsWeek 2: Sustainable Future This course will empower you to become a strategic leader who can: → Connect design decisions directly to business outcomes and growth metrics→ Build influence with stakeholders through data-driven design processes→ Lead responsible growth initiatives that consider users, business, and ecosystem impact→ Measure and demonstrate the ROI of design work in your portfolio Transform from a user-centered designer into a strategic design leader who can drive PLG, influence decisions, align teams, and create measurable business impact while designing for a sustainable future. 🌱 Why Learn With SeraAs a Principal Product Designer turned Advisor &amp; Investor, Sera has led successful products from zero-to-one startups to public companies across Webflow, BetterUp, Hired, Zendesk, and Y Combinator. Her unique approach to growth design has driven remarkable results, including a 200% increase in acquisition. She has given talks and workshops at Uber, Ikea, Design X, the University of Hawaii, the University of Waterloo, and more. Sera brings a decade of hands-on experience leveraging design for conscious business growth —a perspective she's distilled into actionable frameworks through workshops and talks that have helped thousands of designers step into strategic leadership roles. She has condensed everything she's learned about growth into this 2 week training. ⚡️ Her frameworks from this course have been adopted by teams at Instacart, Ikea, Turo, Zendesk, Walmart, and more. Continue LearningGraduates will receive a private invite to a growth design slack channel with peers who are navigating similar challenges.Participants will have ongoing access to course materials, frameworks, and templates (this includes updates). Training your team? Email for bulk pricing and private training: training@seratajima.com.

Bridge the Gap Between Design Impact and Business Growth 📈

Course syllabus

Thursday & Friday 

Learn at the pace that feels right for you! Every week, you'll have access to recorded modules focused on various topics to help you go deeper on the content we cover live.

Self Paced Courses

Go through practical case studies and brain storm solutions to get a hang of the techniques you learn.

Case Studies

Course schedule

Mid-Level Designerswho want to become more strategic with their work going beyond end-users.

Senior &amp; Staff Designerswho want to lead, participate in business strategy discussions, and facilitate product led growth outcomes.

Design Teamswho want to align their processes with growth principles and/or create a growth team (e.g. acquisition, retention, etc.)

UX Researchers who want to expand their impact by combining user insights with growth metrics.

Technologistslooking to leverage design and integrate growth thinking into your product development process.

Early Stage Founderswho want to create a design driven company with product led growth.

Who is this course for

What you’ll get out of this course

Master the principles of sustainable growth through AARRR and the growth loop. Transform your approach to product building and measure impact; measure acquisition, activation, retention, monetization, and more.

A Strategic Framework for Growth Design at Every Level of Product Building 

Learn to leverage data effectively in your design process, speak the language of business stakeholders, and make decisions that drive measurable outcomes using quantitative and qualitative data that speaks for itself.

Holistic Data-Driven Design Leadership Skills 

Gain concrete techniques for building influence, documentation practices, presenting design work to business leaders, and getting buy-in for strategic initiatives. Turn stakeholder relationships from challenging to collaborative.

Practical Tools for Stakeholder Management & Executive Buy-in

Learn from successful growth initiatives at companies like Webflow. Go beyond theory with hands-on application of growth frameworks. Work alongside a team of designers, receive targeted feedback on your project, and leave each session with actionable strategies you can implement.

5 Workshops on Real World Scenarios to Exercise Growth Thinking 

Understand the limits to growth, how to growth sustainably, and how to think about systemic change through lenses that go beyond end-users and business goals. Use Sera's Sustainable Futures Prism, the Triple Piko, and the Shizen framework to apply systems thinking.

3 Frameworks that go Beyond End-Users and Business Goals

Learn from industry leading growth experts on how teams operate, core principles, and a behind the scenes look at projects and measurable outcomes. 3 recorded talks and 1 live session.

4 Guest Speakers From Top Companies on How to Apply Growth (Netflix, Miro, Webflow, Growthmates) 

The playbook includes guides to sustainable growth, metrics, case studies, and more. It's your cheat sheet to get more done in less time.

[BONUS $120 value] Growth Playbook, 1 Year Membership to Conscious Tech, & Private Slack Access

<ul><li>Complete beginners</li><li>Designers experienced with growth hacking</li><li>People looking for a quick fix</li><li>Technologists looking to achieve goals at the expense of people &amp; climate</li></ul>

Who is this course NOT for? 

What You Need to Know About Growth Design Strategies in 2025

Climate Tech Advisor & Investor, Founder Conscious Tech

Kate Syuma

Growth Advisor, Founder of Growthmates

Master the frameworks for making design decisions backed by user behavior analytics, A/B testing, etc.

Data-Driven Design Principles

Align initiatives with business objectives, communicate design impact, and collab in cross-functional teams.

Strategic Business Integration

Leverage AI for personalization, predictive ux optimization, and testing to accelerate growth loops.

AI-Powered Growth Design

Understand how to build user trust through user-centric growth, transparent design practices, and long-term value.

Ethical and Sustainable Growth

Essential considerations for founders to make smart design decisions with limited resources and scale.

Growth Design for Early-Stage Startups

How to Design for Product Led Growth

Scaled growth at Hired, MessageBird, BetterUp, Founder at The Craft

Learn the fundamental building blocks of growth that drive the world's most successful tech companies.

Understand PLG Principles

Assess if your company is ready for PLG (and the caveats).

4 Key Criteria to Assess PLG Readiness.

Transform your product into a self-reinforcing cycle of acquisition, activation, engagement, and monetization.

3 Principles for Designing Your Growth Loop

Track the right metrics at each stage of your growth loop.

Measure Design Impact

Get Sera's guide before the lesson: https://seratajima.substack.com/p/your-guide-to-product-led-growth

Sera Tajima

Sera Tajima

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