22 years in UX, Founder, & Author

UX recruiters and hiring managers don't browse LinkedIn. They search it. And the content of your profile can make or break if, and where, you show up in search results.
(Note: If you do not work in UX or Product, you can still join. These strategies work for any industry.)
If your profile is complete and nobody is reaching out, that's a red flag you're profile isn't showing up in search results. Or if it is, it's not standing out.
Your LinkedIn profile is like a web page you need to apply SEO to. To get a web page to show up at the top of Google or in AI results, it needs to be optimized. The same applies to your LinkedIn profile.
In this 2-hour live workshop, you'll rewrite key sections of your profile and turn on the settings most people never find, so the right recruiters find you and actually reach out.
We'll cover how write a headline and About section that get you found and clicked, which settings and actions help you stand out, and more.
After the workshop, you'll have 2 weeks of access to:
My LinkedIn tutorials, templates, & examples
A private community for peer feedback
LinkedIn profile critiques for an additional fee
🔥 Price increases to $250 on Sep 1
3 things you'll do in this 2-hour workshop (and 2 weeks of access to the materials and community after)
Rewrite your headline and About section so you show up in searches and get clicked
Turn on the LinkedIn settings to tell recruiters you're open, beyond Open To Work
Research the keywords recruiters are actually using to search for your kind of role
Understand how LinkedIn search works and how it impacts if and where you show up
Learn how to research your keywords from job posts
Understand where to put keywords and why you should not keyword stuff
Write a headline that works for LinkedIn search algorithm, recruiters, and hiring managers
What your photo and banner communicate before anyone reads a word
Header details most people overlook
Understand the 4 goals your About section needs to accomplish
Write an opening that works in the 2 lines shown before "see more"
What to put in your Featured section, and how to turn it on
Open to Work: the 2 versions, who can see each, and which one you actually want
How to tell a company you're interested before they've posted a job
The 1 setting to help you see jobs as soon as they are posted
Live workshop where you will work on your LinkedIn profile in real time with my templates, instructions, & feedback.
During and after the workshop you can submit your LinkedIn for critique by my expert UX coaches (whom I trained). Critiques must be submitted by Oct 9.
To help you continue to improve your LinkedIn profile and presence after the workshop, you'll retain access lessons, tutorials, templates until Oct 9.

UX Researcher, Product Designer, & UX Career Coach. 22 years in the industry.
"I feel invisible on LinkedIn"
Your profile barely gets any views. You apply and don't get interviews, and feel lost in a sea of candidates.
"I get contacted for all the wrong roles"
There's a disconnect between what you want and what people think you want.
"I'm not looking, but I want to be ready"
You want make sure your LinkedIn profile is ready so you don't have to rush to update it later.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
LinkedIn header template, examples, & checklists
Time savings examples to help you avoid common red-flag mistakes.
30 day LinkedIn visibility posting plan & checklist
After the workshop, increase your visibility by posting and engaging strategically to stand out and increase your profile views.
Additional on-demand LinkedIn lessons
Revisit step by step instructions from the workshop in async text and video lessons and tutorials.
2-week peer community after the workshop
Stay accountable and share insights with like-minded professionals.
Maven Guarantee
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How to move beyond responsibilities and instead, communicate your results and impact.
Leverage a proven marketing tactic used by Apple & other companies to help them stand out, & how you'll stand out too.
Communicate your benefits at every step not just in your resume. Leverage this for your portfolio, interviews, & beyond.
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Everything L&D needs: email template, receipts, and certificate of completion.
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