Santiago Tacoronte

Santiago Tacoronte

Ex-CDO. Founder. Always home for dinner (and I cook).

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Santiago Tacoronte Human productivity for the AI era

For 20 years I built and led data teams at Virgin, flydubai, and Philip Morris, most recently as Chief Data Officer for Europe at Mondelez. My teams delivered, and year after year, they rated me among their best managers.

I was a player-coach like you: running a department and delivering my own work but wasting my best ideas because I lacked time. So I did what a data officer does. I measured my week, found what didn't need me, and dropped, delegated, or automated it.

That system now runs my life. I run a rentals company almost on autopilot. Nearly 50,000 people have taken my courses, and the Productivi-Tree podcast has passed 100,000 listens. Family, travelling, and food motivate me, so I make sure I'm always home for dinner (and I cook it).