AI-Powered Key Account Manager 1.0
Ren Saguil
GTM Leader & Coach |€130M+ Career Sales
Benny Pan
AI Automation | AI Governance
A four-hour, hands-on workshop for building YOUR AI-powered sales engine
Most sellers don't lose deals because they lack product knowledge. They lose because they weren't prepared enough, didn't understand the politics, or couldn't build a credible case fast enough.
AI doesn't fix that automatically. But used well, it removes the friction, time and information.
The research that used to take half a day. The discovery questions you should have thought through before the call. The business case you need to draft before the meeting. AI can do the heavy lifting on all of it, so you can spend your time on the thing that actually closes deals: the conversation.
This isn't about replacing your capability or your relationships. It's about showing up better. More prepared. More calibrated. With a sharper POV and fewer assumptions. The sellers who figure this out first aren't going to be slightly better, they're going to be a different category.
We'll work through a complete enterprise sales motion — research, qualification, committee mapping, opportunity validation — using Claude as a working partner on your live deals. Not hypotheticals. Your actual pipeline.
The client still needs a human in the room. This just makes sure you're the best-prepared one there.
What you’ll learn
Build your pipeline consistently with a BD workflow in Claude. From ICP, research, qualifying and discovery calls that wins clients.
An onboarding session to hep you with your Claude set-up before the workshop.
You'll leave with a configured Claude profile and Project, and 3–5 live opportunities.
A completed B2B Sales Maturity Self-Assessment® to help you build your buyer-sales process and align to your BD workflow.
You'll be able to set up and build your own Claude skills, Projects, and Styles, and run the full sales motion yourself.
We will provide you the full skills documents with the framework so you don't have to build from scratch.
You'll leave with a reusable Claude setup: Projects, structured knowledge, a personal Style, and the Cowork skills you built for BD.
You'll be able to mine 10-Ks, scan leadership signals, and extract strategic priorities with Claude, so you can open at CxO level POV.
You'll leave with your deal mapped to the ORD framework, a calibrated discovery question set, and a meeting prep plan.
Create a stakeholder map, a profile per decision-maker, and a guide on how to guide & manage your clients decision-making process.
Work on a live deal to a defined ICP, UVP, and competitive strategy, so you can pursue it with intent and strategy.
A unified workflow to develop your account strategy in a Claude Project. No more messy and inefficient prospecting.
Turn client research into a value proposition tied to executive's strategic priorities.
Workshop agenda
Pre-Course: diagnose your sales maturity and set up Claude as your partner
Take the B2B Sales Maturity Self-Assessment®. Configure your Claude profile, build your first sales Project, and nominate 3-5 live opportunities to work on throughout the program.
Build your sales strategy and configure Claude as your working partner
Build SMART objectives, ICP, UVP, and competitive strategy for a live opportunity. Configure Claude's project instructions, knowledge structure, and a personal Style that writes in your voice.
INITIATE: research the account, draft the hypothesis, and stress-test your POV
Use Claude Cowork skill for 10K mining, leadership signal scanning, and strategic priority extraction. Build the AI Business Hypothesis Canvas. Draft a CxO-grade POV — and have Claude stress-test it.
QUALIFY (Part 1): ORD framework, AI-calibrated discovery, and live role-play
Apply the ORD framework to your live deal. Use Claude to generate eDISC-calibrated discovery questions and run pre-mortems. Claude plays the buyer — you practise the call before it happens.
QUALIFY (Part 2): map the buying committee and pressure-test your PROCEED call
Use the 5-Question Decision Process Framework. Map the committee from public signals, infer eDISC profiles per stakeholder, and have Claude pressure-test your PROCEED/WATCH/EXIT decision.
VALIDATE: gap analysis, opportunity scorecard, and POV/pilot charter
Validate requirements, budget, timeline, and decision criteria. Score with the AI-assisted Opportunity Scorecard, draft a POV/pilot charter, then have Claude play the sceptical procurement manager.
Learn directly from Ren & Benny
Ren Saguil
Revenue Leader | 30+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants
Benny Pan
Turning AI Confusion into Clarity | AI Consulting and Governance
Who this workshop is for
Enterprise AE or KAM running complex 6–7-figure deals. Already uses Claude for emails — wants to operate it across the full deal motion.
Fractional sales leader or consulting GTM lead building an AI-augmented motion for clients. The motion you sell is the motion you ship.
Sales manager or revenue leader making the team AI-fluent on real deals. Wants reusable plays + a personal Style the team can hand down.
What's included
Live sessions
Learn directly from Ren Saguil & Benny Pan in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Claude Enterprise Business Development Skills Document
Based on B2B Sales Maturity frameworks on enterprise selling
Pre-Onboarding Session
Pre-onboarding session to set up Claude — profile, Project, so you arrive ready to work for the workshop, not still configuring.
Post Session Support
Post-program session to review your results and practise what you built, so the workflow ends up embedded in your BD work.
Maven Guarantee
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Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$600
USD