From Full-Time to Fractional: A Step-by-Step Launch Playbook for Senior Leaders

Emily Hollender

Fractional VP, Startup Advisor, Founder

It’s time to get off the sidelines and launch your fractional practice.

Have you been thinking about going out on your own but have no idea where to start? I’ve been exactly where you are.

You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.

If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re doing it right. The questions feel endless:

→ How do I turn my expertise into an offer people actually want?

→ How do I find and land my first clients?

→ How (and what) do I charge?

→ How do I set up the back-office of my business?

I’ve been there. And after 3+ years, 30+ clients, and doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the playbooks, tools, and guidance to build a real, sustainable practice.

Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence.

I hope you'll learn with me!

What you’ll learn

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

  • Define your initial positioning and offerings

  • Create a vetted one-pager to immediately use in outreach and discovery calls

  • Pressure-test your positioning with me and your peers

  • Apply proven, relationship-driven outreach strategies to grow your pipeline

  • Set up your lightweight CRM

  • Start building a pipeline of warm leads and referrals

  • Understand pricing models (hourly, retainer, project-based)

  • Define your pricing and offer strategy

  • Learn how to structure scopes that protect your time and value

  • Leave with a step-by-step action plan and templates to launch your fractional practice

  • Templates include: Outreach Templates, Discovery Call Scripts, Scope & Contract Templates, a Systems Starter Kit, and more.

  • Collaboration and connections with operators navigating similar challenges

Learn directly from Emily

Emily Hollender

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Trusted By
Rent the Runway
Tia
Modern Animal
Emerson Collective

Who this course is for

  • Full-Time Operators Looking For Greater Freedom + Impact

    Learn how to monetize your expertise and diversify your income outside of your 9-5.

  • Senior Leaders (8+ Years of Experience) in Transition

    Assess whether or not fractional work is the right path for your career journey.

  • New (<6 mo) to Fractional Work

    Standup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

What's included

Emily Hollender

Live sessions

Learn directly from Emily Hollender in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

10 live sessions • 13 lessons • 4 projects

Week 1

Mar 3—Mar 8

    🪨 Step 1 | Build Your Foundation & Sharpen Your Positioning

    • Mar

      3

      Positioning Workshop

      Tue 3/310:30 PM—12:00 AM (UTC)
    2 more items

    Mar

    5

    1:1 Coaching Session with Emily

    Thu 3/58:00 PM—10:00 PM (UTC)
    Optional

    Mar

    6

    Group Discussion & Q&A

    Fri 3/66:00 PM—7:00 PM (UTC)
    Optional

Week 2

Mar 9—Mar 15

    📈 Step 2 | Activate Your Network & Build Your Pipeline

    • Mar

      10

      Sales 🤝 Relationship Building Workshop

      Tue 3/109:30 PM—11:00 PM (UTC)
    3 more items

    Mar

    12

    1:1 Coaching with Emily

    Thu 3/127:00 PM—9:00 PM (UTC)
    Optional

    Mar

    13

    Group Discussion & Q&A

    Fri 3/135:00 PM—6:00 PM (UTC)
    Optional

Free resource

Fractional 101: Is Going Fractional Right for You? cover image

Fractional 101: Is Going Fractional Right for You?

Why fractional work is on the rise

What fractional is, why it matters, and the pros and drawbacks of this way of working.

How to know if fractional work is for you

Dig into what fractional work actually looks like day-to-day and if it aligns with your values, strengths and goals.

Common mistakes to avoid when getting started

Get my honest POV on common pitfalls to avoid and what I’d do differently if I were starting again today.

Schedule

Live sessions

3 hrs / week

    • Thu, Mar 5

      8:00 PM—10:00 PM (UTC)

    • Fri, Mar 6

      6:00 PM—7:00 PM (UTC)

    • Thu, Mar 12

      7:00 PM—9:00 PM (UTC)

Projects

1-2 hrs / week

Frequently asked questions

$895

USD

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Mar 3Mar 26
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4 cohorts