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Turn your research into measurable business impact.
This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value.
You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV.
If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it.
This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.
Workshop agenda
- 8:00AM EDT
Activity: Impact comparison
Comparing examples of impact to identify the elements of a compelling impact statement
- 8:10AM EDT
Theory: UX Research Impact Frameworks
We will introduce two UX research frameworks: a four level framework to describe UXR impact that goes beyond 'insights' and the 5 categories of metrics that show UXR impact
- 8:30AM EDT
Activity: impact sizing
Use an Excel spreadsheet to calculate the dollar value impact of UX research across four different areas including customer support savings and internal resource savings.
- 9:30AM EDT
Activity: Improve your impact statements
Based on your current and previous work, write an improved impact statement (come with one to work on!)
- 9:50AM EDT
Activity: Better qualitative impact.
How to write better qualitative impact statements where we don't have numbers to quantify impact.
- 10:00AM EDT
Bonus content: 45+ metrics to demonstrate UX research impact
This spreadsheet shows a collection of 45+ metrics that you could use to demonstrate your UX research impact along with examples.
Learn directly from Ruby
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Ruby Pryor
Founder of Rex. Previously at BCG, Grab, Nous.
Who this workshop is for
UX researchers who need new ways to show their impact to stakeholders in their organisations
UX researchers looking to improve the way they share their impact on their CV
Anyone who wants to think differently about the organisation impact of insights
What's included
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Live sessions
Learn directly from Ruby Pryor in a real-time, interactive format.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Excel spreadsheet
You can use to calculate UXR dollar value impact
Live activities
Hands on activities to apply learnings to your own work in real time.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
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From insights to action: drive impact as a UX researcher
A framework for UX research impact
Understand the four levels of impact that UX research creates inside organisations.
How to connect research to the critical metrics
Position yourself as a strategic partner by understanding the 4 categories of metrics that UX research impacts.
When and how to share insights beyond reports
Explore novel ways to influence your organisation beyond the usual research presentations.
Frequently asked questions
$159
USD
2 cohorts