3 ways to think about a great course title

By Rachel Cai
Marketing Lead
Summary
A great course name will grab the attention of prospective students. Here's how to come up with a better course title.

Generate 10-15 course name ideas

When coming up with a name for your course, you'll write 10 bad ideas before finding one good idea. Your first step is to write 10-15 titles. Here are some brainstorming templates to inspire you:
  • How to [action-oriented outcome]
  • How to [action-oriented outcome] for [target Student]
  • How [target student] can [achieve outcome]
  • [Action-oriented outcome] in 3 hours/1 week/2 weeks
  • Build your first [outcome]
  • Create your [outcome]
  • [Topic] Training
  • [Topic] Accelerator
  • [Topic] 101 or 201
  • [Topic] Crash Course
  • [Topic] Bootcamp
  • [Topic] Seminar
  • [Topic] Strategy
  • [Topic] Masterclass
  • [Topic] Program
  • [Topic] Foundations
As you brainstorm, feel free to be more descriptive rather than concise. The goal is not to come up with a pithy title—it's to generate lots of ideas. Once your ideas start flowing, you'll find a golden nugget in the list.
Here's a brainstorming document from a course about product strategy. The instructor wrote a dozen action-oriented, "how to" statements before landing on one she liked.

A great course name is descriptive, juicy, and urgent

It can be tempting to want to coin a catchy term like "Atomic Habits" (James Clear) or "Purple Cow" (Seth Godin). But most students browsing the Maven marketplace prefer a clear and descriptive title that tells them exactly what they'll learn.
A great course name is:
  • Descriptive: clearly states what the course is about
  • Juicy: enticing and compelling
  • Urgent: solves a vexing problem
Here are a few examples. Notice how they are all descriptive and clear even though they vary in length.
  • Break into AI Product Management in 2 Weeks (Marily Nika)
  • Improve your B2B SaaS Website Conversion Rate in 3 Hours (Emily Kramer)
  • Managing Your PM Career in 2023 & Beyond (Shreyas Doshi)
  • Financial Statements Explained Simply (Brian Feroldi & Brian Stoffel)
  • Crypto Academy Training Program (Anthony Pompliano)
  • Startup Brand Strategy (Arielle Jackson)
  • Sales Leadership that Delivers Results (Pete Hancock)

Action: Set your course name

To set your course name, go to Settings > General. Updating your course name here will automatically update the title on your landing page.
Related Courses

Make Better Decisions

Beat decision paralysis. Master a repeatable process for making better decisions in business and life.

The Influential Researcher

Learn to use insights to build influential business cases and become the strategist your business needs—while building the career you want.

Impact through Influence in Engineering Teams

Learn the mindsets, frameworks, and tools you need to build your personal brand, build relationships, and become influential in 2 weeks.

Perfect Your Go-To-Market Strategy

Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.

Monetize Your Writing

Find writing gigs in markets across the world, grasp the art of pitching and make income from your writing.

An Introduction to Supersize Your Story

The most low-risk, high impact way to start writing your story, with confidence - fast!

Be the first to know what's new on Maven
Contact support: support@maven.com
Explore
Maven Courses
How to expense
Articles
Teach
Teach with Maven
Course Accelerator
Pricing
Resources
Maven
About Us
Careers
Help Center
Privacy & Terms
© 2024 Maven Learning, Inc.