Buy a Business That Already Makes Money

Rocky

1x Founder, 2x CEO, 3x Head of Product

How I Bought a 45-Year-Old Business With No Savings — And How You Can Too

Most employees are one reorg away from a job search. But there's another path: buying a small business that already has customers, cash flow, and proof.

Rocky did exactly that — acquired a 45-year-old business with zero savings. No VC. No co-founder. No startup risk.

In 1 day, you'll learn the exact playbook he used — from finding the right deal to running it with AI.

AI isn't just changing products — it's eliminating the jobs that build them.

If you're a Business or Product Manager (PM) who's watched colleagues get laid off, wondered how long your role is safe, or just realized you're building someone else's wealth — this workshop is for you.

Entrepreneurship by Buyout is the path most Business Managers and Product Managers don't know exists: acquiring a small business that already has customers, revenue, and cash flow — then running it as the CEO.

Rocky did it. He acquired a 45-year-old business with no personal savings, converted it into an AI-native company, and now teaches PMs how to evaluate if this path is right for them.

Workshop agenda

  • ACQUIRE: Find & close your first deal with confidence

    (1) Identify undervalued businesses for sale using my sourcing methods, (2) Value any small business — and structure a deal even with no savings, (3) Close the deal cleanly

  • OPTIMIZE: Cut waste & run leaner than the previous owner ever did

    (1) Step-by-step playbooks for — built for a first-time owner, (2) Automate the work that was inefficient — using tools available today, (3) Spot the traps that kill new acquisitions before they start

  • Break

    Lunch/Dinner break

  • GROW: Add revenue without adding headcount

    (1) Unlock growth levers the previous owner ignored, (2) Use AI to do the work a 10-person team would have handled, (3) Avoid the growth mistakes that plateau most small businesses within year two

  • INNOVATE: Future-proof your business before competitors do

    (1) Apply the same judgement you used at work to build a moat, (2) Introduce AI-powered services your competitors haven't thought of, (3) Know which innovations are worth your time and which to skip

  • CAPSTONE: Leave with a real acquisition plan — not just a certificate

    (1) Build a live deal memo for a real business you've researched, (2) Know what questions to ask a seller, a broker, and a banker before you sign anything, (3) Design your business to run without you

  • Questions & Answers

    Bring your questions about buyouts, financing, operations, or fit. Rocky answers live with the candor of someone who's actually done it.

Learn directly from Rocky

Rocky

Rocky

1x Founder, 2x CEO, 3x Head of Product

The Home Depot
U.S. Army
Cadence
Unilever
Stanford University
See all products from Rocky

Who this workshop is for

  • Ambitious Business & Product Manager: You've mastered your craft. Apply it to something you own — with real financial upside and no ceiling.

  • Risk Aware Business & Product Manager: Layoffs happen to great people too. A cash-flowing business gives you income no manager can take away

  • Side Income Business & Product Managers: Learn to evaluate real deals now so you're ready when the right opportunity appears

What's included

Rocky

Live sessions

Learn directly from Rocky in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Frequently asked questions

$900

USD

4 days left to enroll

Enroll