Build AI Products that Execs Approve
Rocky - ProductLedCEO
3x Head of Product, 2x CEO, 1x GM
Get executive approval. Earn your seat at the table. Stay irreplaceable.
AI is not replacing Product Managers. It is replacing the ones who cannot think.
Building an AI Product & shipping faster is no longer a differentiator.
So what separates the PMs companies fight to keep from those quietly replaced?
Not more tools. Not better prompts.
Before you become an AI Product Builder - the ability to ship AI Products to customers, you need to be an AI Product Explorer — the ability to connect every decision to a business outcome your executive is accountable for.
The companies winning today discovered a genuinely better solution by working on the right problems.
The measure of success is never how many AI products did we ship.
It is did we move the needle.
You will learn the critical skills that CEO's expect PM's to demonstrate as an AI Product Explorer.
Every session teaches core skills. You apply these skills in real time to varied business outcomes across industries.
During the week, you apply these skills on your own AI business case.
The result: a complete executive business case, judged by Rocky & a Fortune 10 leader.
ProductLedCEO teaches you to think the way product leaders at the top do & what separates the ones executives fight to keep
Not someday. Now.
What you’ll learn
Go from PM to the product leader executives trust — by earning approval for AI products that deliver measurable business outcomes
Build judgement on customer value, business viability, & market dynamics — the 9 Executive skills that make PMs irreplaceable to executives.
Practice making AI product decisions without escalating — applying real-world stories to your own AI opportunity with live peer pushback
Use AI as a coach to sharpen your AI product judgement — learn to amplify your thinking, not abdicate it to a prompt.
Apply 9 critical Executive skills used by world class Product companies to find the AI problem that moves your most critical business metric
Use first-principles reasoning to challenge assumptions & avoid strategy-by-process — the trap that produces output without business outcome
Produce a 1-page Product Strategy in week 1 connecting company mission to the business outcome you are accountable for this quarter.
Apply 8 Explorer skills to test your risky assumptions — validating your solution delivers the business outcome before engineering commits.
Study how world class Product companies run rapid experimentation — all working backwards from a business outcome.
Build a discovery prototype with Claude in class, test it with a peer, and document evidence for why this solution is worth building.
Apply 9 critical Product skills framing ROI and risk in a language that gets a CEO to say yes — shifting from executor to strategic leader.
Use approaches from top Product companies to scope your AI product & show how every decision accelerates the target business outcome.
Produce a complete business case in week 3: case, scope, ROI framing, risk register, and executive recommendation tied to outcomes.
Learn the C-suite narrative & pitching skills used at Amazon, Anthropic, Google, Home Depot, & Walmart — anchored in business outcomes
Run a live dry-run with peers, refining your opening, evidence framing, and close with Rocky's real-time coaching on outcome communication.
Present your business case to Rocky and a Fortune 10 leader — earning direct feedback on your thinking, judgement, and outcome case
Study how world class Product companies embed outcome-based thinking — PMs own revenue, retention, and competitive results.
Build the habit of outcome-based reasoning so every decision traces back to a measurable business outcome your company needs.
Leave asking the question the best product companies ask: not did we ship — but did we move the needle and make the business stronger.
Learn directly from Rocky
See all products from Rocky
Who this course is for
Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level
Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.
Anyone in product who wants to go beyond execution and earn the executive approval to lead an AI initiative.
Prerequisites
Basic product management experience
You've shipped at least one product or feature — this course builds on that foundation, not from scratch.
Familiarity with at least one AI tool
You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.
Access to Claude's paid plan ($20/month)
The live build sessions run entirely on Claude — you'll need the paid plan to participate in real time.
What's included
Live sessions
Learn directly from Rocky - ProductLedCEO in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
8 live sessions • 3 lessons
Week 1
Start here: Welcome to Maven
Jun
6
Week 1 — Think Like an Executive: Strategy, Mission & Business Outcomes
Jun
6
Week 1: Office Hours (optional)
Week 2
Jun
13
Week 2 — Customer & Product Discovery: Build to Learn, Not to Ship
Jun
13
Week 2: Office hours (optional)
Free resources
Schedule
Live sessions
14-14 hrs
Sat, Jun 6
1:00 PM—4:00 PM (UTC)
Sat, Jun 6
4:00 PM—4:30 PM (UTC)
Sat, Jun 13
1:00 PM—4:00 PM (UTC)
Projects
1-1 hr
LIVE Capstone Project (build a real AI business case and get real time feedback.
Testimonials
- Rocky was selected as Head of Product Management for our $1.3 Billion business after an extensive national search. His deep background in industrial distribution, B2B and eCommerce, along with experience with lean startup methodologies, unique skills earned during his time at Stanford, along with unmatched attention to detail, make him exceptional.
Michael Bannen
CTO at Home Depot - Rocky has a great mind for understanding the nuances of developing tech products and is one of the most customer-obsessed, empathetic PMs I have worked with. He is very dependable with a high sense of ownership, works well in a matrixed/high ambiguity environment, and strikes the right balance between thinking big and getting stuff done.
Godvin Pavamani
General Manager at Google - Rocky was absolutely phenomenal. He possesses wide industry knowledge & has lots of wisdom! Him sharing real life examples that happened to him was extremely valuable. However, the best part was that he came across as a coach, truly pushing everyone to think about their WHY, ensuring the career path that people choose resonates with them.
Ina Sturlis
VP Product at J.P. Morgan Chase - Rocky is a passionate teacher who not only talks the talks; but walks the walk in the knowledge and truths he shares. He is genuinely dedicated to teaching others and encourages students to aim for success – regardless of what their definition of success may be. Dedicated, Empathetic, Motivational, and Relatable are the epitome of Rocky.
Lois Poku
Product Leader at Mastercard - I am grateful to have had the opportunity to have Rocky as my instructor. Rocky ensured we covered all the materials along with his personal touch. The life examples he gave was instrumental and applicable to the course, I appreciated all of them. and he is certainly full of knowledge. Thank you Rocky🙏🏼.
Dr. Mari Pantoja-Smith
Principal Product Manager at Mayo Clinic - He did an excellent job focusing the class on the topic at hand. He was able to pull from his personal experiences to bring additional insights and real business use cases to the class. While I had no true experience and would consider myself new to the product management space, Rocky has removed that notion by providing a wealth of knowledge.
Jonathan Ralph
Leader at Webex App Product Management Group
Product Mgmt in action_For U.S. Army
Frequently asked questions
$900
USD