Advanced Product Management: The Complete Product Leader System (On-Demand)
Jennifer Liu
Product Executive & Coach (Ex- Google)
Joff Redfern
Ex Product Leader, Atlassian & LinkedIn
MASTER THE TIMELESS PRODUCT SKILLS THAT TURN STRATEGY INTO EXECUTION & GROWTH!
As your product responsibilities grow, the hardest questions become less about what to ship and more about where to invest, what to stop, and how to get people moving in the same direction.
Customer demand can conflict with company strategy. Growth can expose weaknesses in execution. Stakeholders can agree on the goal while disagreeing on every priority. Navigating these situations requires judgment across the full product lifecycle.
This program develops that judgment through 8 connected disciplines: from strategy and problem framing to measurement, growth, technology, and organizational alignment. You’ll learn to make trade-offs explicit, turn direction into actionable priorities, and distinguish meaningful progress from activity.
With on-demand access, you can work through the complete program or return to a specific module when a real challenge arises. It’s a practical foundation for leading products as your scope, team, and business grow.
What you’ll learn
Master 8 connected disciplines that help you set product direction, execute with clarity, and lead teams through growth even in AI world!
Connect customer needs, market dynamics, and company goals.
Define a clear product direction and the choices behind it.
Make trade-offs explicit enough to guide your team.
Translate strategic direction into actionable product priorities.
Decide which bets deserve investment and what should come first.
Communicate the reasoning so teams understand where to focus.
Clarify the customer problem your product needs to solve.
Surface assumptions that could undermine your approach.
Shape product concepts before making expensive commitments.
Coordinate cross-functional teams around a shared outcome.
Maintain momentum as constraints and priorities evolve.
Protect product quality and the intent behind key decisions.
Distinguish meaningful outcomes from activity and vanity metrics.
Build measurement and learning loops into product development.
Use evidence to refine priorities and improve performance.
Clarify who your product serves and why they should choose it.
Connect product value to positioning and user adoption.
Align growth efforts with attracting and retaining the right users.
Learn directly from Jennifer & Joff
Jennifer Liu
Product Executive & Coach · Former SVP at Lattice · Fmr Sr Director at Google
Joff Redfern
Menlo Ventures · Former Chief Product Officer at Atlassian · Former VP at Linked
Who this course is for
For PMs & Senior PMs: Strengthen your judgment across strategy, discovery, execution, and growth. Move beyond managing a roadmap!
For Product Leaders & Founders: Set clear direction, prioritize investments, and align teams. Connect product strategy to business goals!
For Engineers, Designers & Tech Leads: Build the product fluency to influence priorities, evaluate trade-offs, and technical decisions!
What's included
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Strategize: Build a product strategy that guides decisions
Devise: Turn strategy into priorities and sequenced bets
Week 2
Schematize: Frame the right problem before committing resources
Actualize: Lead execution while protecting product intent
Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
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