Fix Your Cold Outreach Reply Rates in 45 Minutes
Hosted by Victor Delcambre and Will Leatherman
Wed, Apr 22, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
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Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
Wed, Apr 22, 2026
4:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Founder-Led Content: Turn Cold Buyers Into Warm Pipeline
Will Leatherman and Jacob Bank
Building content engines for GTM teams. Founder, Relay.app. 64k+ on LinkedIn
What you'll learn
Why automation kills your human outreach instinct
The exact moment reps stop writing like humans and start writing like templates and why that's when reply rates crash.
The "Would you reply to this?" gut-check framework
Victor's simple filter he applies to every message before scaling — the same one he uses with YC-backed founders.
Real before/after coaching examples from lemlist
Actual messages that weren't getting replies, what Victor changed, and why the revised version started converting.
Data-backed sequence rules you can apply today
Best practices distilled from thousands of coached campaigns — concrete rules for your next send, not theory.
Why this topic matters
Automation has become the default in B2B outreach — and reply rates are cratering. The problem isn't the tools. It's that most people skip the most important step: writing one message you'd actually reply to before scaling it. Victor Delcambre has coached hundreds of teams through this exact reset at lemlist. This session shows you how to apply it.
You'll learn from
Victor Delcambre
Head of Training, lemlist
Why trust me?
- Head of Training at lemlist — the AI sales engagement platform used by 20,000 sales teams
- Part of the lemcoach team — lemlist's 1:1 coaching program that helps users cut their learning curve and get replies
- Helps sales teams at companies like Uber, Cloudflare, Zendesk, Indeed, and ElevenLabs get more replies from their outreach
- Reviews thousands of real cold email and LinkedIn campaigns annually — he knows what dies in the inbox and why
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Has personally coached and advised 100+ B2B founders on go-to-market strategy and outreach
- Built Catalyst's Lightning Lesson series, hosting 50+ live sessions on GTM execution
- Created frameworks used by founders at Series A through pre-IPO companies
- Obsessed with the gap between what works in theory and what actually gets replies
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