5 Common Mistakes in A/B Testing

Hosted by Andrew Mende

Wed, Apr 8, 2026

3:30 PM UTC (45 minutes)

Virtual (Zoom)

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Practical AB Testing for Product Managers
Andrew Mende
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What you'll learn

Debunking Industry Myths

The goal of A/B testing is getting learnings as fast as possible. False assumptions can slow you down, let's bust them.

Running experiments in parallel

One of the most common mistakes teams make is confusing which test can be run simultaneously delivering faster learnings

Checklist for faster experimentation

Get a practical checklist to make sure your team gets the essential conclusions in shortest time possible.

Why this topic matters

As a PM your contribution to the team is designing the whole process of data-driven product development. This session will save your team months of wasted dev cycles on features that don't actually work.

You'll learn from

Andrew Mende

Sr ML Product Manager Booking.com, MBA

Having analyzed 1,000+ experiments at one of the world's top testing organizations, I share only what works in real-world production. No academic theory—just pragmatic insights from massive scale.

AB testing, product management, PM

Booking.com

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