Andrew Mende

Cohort 1 (April'2026)

Product managers who drive strategy, development, and launch of products.

Using data and metrics to measure performance, run experiments, and inform decisions.

Apply experiments where they are really needed

Sr ML Product Manager Booking.com, MBA

Sr. Product Manager Machine Learning @ booking.com
Mentor @ productdo.io

Practical AB Testing for Product Managers

Product manager

Lead Product Manager 

Product Marketing Manager

Booking.com

To run A/B experiments on your product, you don’t need deep knowledge of statistics. You are a PM — you operate on a different level. You need to understand the core principles of testing.→ Why learn with me?I’ve been running A/B experiments as a product manager for 10 years. I’ve designed, launched, and took decisions on more than 1,000 experiments across different products with millions of visitors such as booking.com.I will explain exactly what the role of a PM is in a data-driven team. PMs don’t use formulas, but they need to understand the concept of statistical power — and, above all, how to test what matters most.→ What makes this course different? Practical learning!You don’t learn by watching videos or reading slides. You learn by solving real-world tasks and getting feedback on your decisions.That’s why my course is built around practice and solving cases. We are going to design experiments and make decisions.→ A/B experimentation is a skill you must haveSome product decisions can’t be made from intuition, empathy, or product vision alone. They need to be based on data. If you want to work on a big, mature product, experimentation must be part of your core toolkit.

What the PM needs to know to run experiments

How to manage a backlog of hypotheses not features

Why does the statistical power matter

How to take decision on the experiment

Managing portfolio of experiments

Put your skills to practice

I will assume that you have some experience leading a product team and you are comfortable with managing backlog and the roadmap.

Basic Product Management skills

Product ManagersThis course is written by a PM for PMs, I assume basic knowledge of key product metrics such as conversion, retention etc.

PMs who want to work on large scale productsWhat to develop your career in big tech? This is a skill employers are looking for.

Product Managers with science-based approachNot event the Hippo can argue with learnings backed by data and experimentation

Learn directly from Andrew Mende

Andrew Mende

Courses

Practical AB Testing for Product Managers

Lightning Lessons

5 Common Mistakes in A/B Testing

How to Set A/B Test Duration for Faster Shipping

Resources

A/B Testing for Product Managers

A/B Testing Fundamentals Guide

Free A/B Test Calculator