Ex-Google Director, AI + GTM instructor

Target

Google

Danielle Tomassini

Former Google & Target Exec; AI Instructor; Co-Founder @ Otter Collective

The Anatomy of a GTM Blueprint

The three sections that align marketing, sales, and product - and what doesn't belong in there.

Map the three pillars of your internal launch doc

Write the disqualification half of your targeting to speed up sales cycles and prevent churn.

Define who your product is NOT for

Turn a competitor's press release into a feature-gap analysis and your value prop into 10 objections.

Use AI to draft battlecards and FAQs

1 hr/day of core marketing theory to rigorously shape & document your strategic marketing context, ready for use in AI-marketing  execution.

Former VP Marketing at Maven (yes, here)

Maven

Vanina Schick

Product Marketing Leader I Brand Context Engineering  I Qualitative Research

July 2026

Fall 26

There's now an AI tool for every part of Marketing: Design, Outreach, Email Automation, Social Content... But with every new workflow the same hard questions resurface:-&gt; ⛔ Who is this actually for?<blockquote>-&gt; ⛔ What makes my customer really want it?</blockquote><blockquote>-&gt; ⛔ What should it look &amp; sound like?</blockquote>With AI, execution is not the bottleneck. It's knowing what to execute, where, and why. The bottleneck is now deciding what "Good" means.Despite what the high-ego marketers and AI-doomers out there say, understanding "Good" is not a mysterious, or exclusively human. "Good" simply means your Marketing:<blockquote>-&gt; ✅ Speaks to the right customer</blockquote><blockquote>-&gt; ✅ Focuses on what they'll actually pay for</blockquote><blockquote>-&gt; ✅ Looks and feels coherently, uniquely yours</blockquote>In this course your take the key strategic decisions owned by a marketing leader, defining "Good" in your unique context.Across 8 hours of hands-on coaching you'll become the Marketing Director that your AI-Marketing execution needs.Practically said, we will establish the objective criteria of quality for your marketing, so that you can:-&gt; 🤖 Efficiently delegate it's execution to AI-&gt; 🎨 Evaluate AI's output quality and skillfully prompt iterations-&gt; 🚀 Rapidly test &amp; learn in-market

We can all create anything with AI... But is it "Good"? 

MONDAY -> Position your offer 

TUESDAY → Define your social opportunity

WEDNESDAY -> Define your brand codes 

THURSDAY -> Map your full customer journey

FRIDAY -> Create your ICS (Ideal Customer Sim)

MONDAY CAPSTONE CHALLENGE -> Test & refine

This course assumes you are able to bring product, market and customer insight to the process of crafting your strategic marketing playbook.

You really know your business

I can only effectively upskill coachable practitioners. Expect fast-paced, high-information-density delivery and direct feedback.

 You are ready to learn a new discipline

This is not an AI tools course, this is about the harder, judgement-heavy up-stream part: how to judge and refine output so it's "good".

You are already AI-pilled and hands-on

Experts—Professional service vendors in any field: you'll get clarity and confidence you need to market yourself.

Builders—You've made something you want to sell, digital or physical: you'll be ready to lead your own Go-To-Market.

Solopreneurs—You're a team-of-one by design: you'll level up your Marketing better than any third-party can.

Your growth has stalled. AI can show you the gaps in your marketing strategy.

Fractional DTC Marketing Leader

Estée Lauder

StartupCD

BioSchwartz

Love Wellness

Dropps

Temilola Agbede

Fractional Marketing Leader & Advisor for Consumer Brands

July 8, 2026

Sep 9, 2026

DTC brands often pour budget into ads, optimizations, and agency retainers without ever stopping to ask which part of their marketing is actually broken and why. They guess. They tweak. They move on. The result? They keep spending on a leaking bucket.This workshop changes that. In 90 minutes, you'll use AI as a first-pass audit tool to pressure-test the two areas where most DTC marketing breaks down: your brand story and your conversion experience. You'll run real prompts on your own brand, build a DTC Marketing Signal Map that shows where your highest-risk gaps are, and leave with a clear picture of what to investigate next.This isn't a lecture on what good marketing looks like. You'll leave with an actual analysis built from your own brand's inputs that tells you where to focus your attention and your budget.AI will do the surface work. You'll know what to do with what it finds.

Stop guessing what's broken. Use AI to audit your brand story and conversion experience and know exactly where to focus.

Run AI-Powered Audits on Your Brand Story and Conversion Experience

Build Your DTC Marketing Signal Map

Turn Your Findings Into a Prioritized Action Plan

Brand Founders who sense something in their DTC marketing isn't working but can't pinpoint where the leak is.

Consumer Brand Marketers who know there are gaps in their customer journey but haven't had a fast, systematic way to surface them.

Freelancers, Consultants &amp; Brand Advisors who want a repeatable AI-powered audit method to bring into client engagements.

By the end of this course, you'll be able to:

August Cohort

Build AI Business, Not Just AI Feature

Maryna Deundiak

15+ years in Product. PhD. Former Stellantis. AI advisor and mentor.

Founding Cohort

September Cohort

Most AI founders believe scaling problems come from technology.They don't.The companies that struggle after early traction usually have talented teams, strong products, and impressive AI capabilities. Yet growth slows, priorities become unclear, execution gets messy, and leadership spends more time resolving conflicts than building the business.The real challenge is not the AI.It's the operating system behind the AI company.As startups grow, decision-making becomes slower, ownership becomes blurred, product roadmaps become crowded, and teams start optimizing for activity instead of outcomes.This course is designed to help founders recognize these patterns before they become expensive.You'll learn practical frameworks for decision-making, ownership, prioritization, and execution that help AI companies scale beyond early traction.Instead of adding more features, you'll learn how to build a company that can continue growing as complexity increases.If you're building an AI startup and want to scale without creating organizational chaos, this course is for you.

Your AI company won't break at $5M ARR. Your operating system will.

Diagnose why AI startups stall despite shipping more features

Build decision systems that scale beyond the founding team

Align AI, product, and GTM teams around business outcomes

Turn AI capabilities into sustainable business growth

AI startup founders Building AI-native companies from 0–10M ARR

<h3>Product leaders</h3>Scaling teams, ownership, and execution

<h3>Technical founders &amp; CTOs</h3>Moving from AI product to a scalable business

A four-hour, hands-on workshop for building YOUR AI-powered sales engine

GTM Leader & Coach |€130M+ Career Sales

Vodafone

RUCKUS Networks

Nokia

Globe Telecom

Ren Saguil

Revenue Leader | 30+ Years Enterprise Sales | Built €130M+ Sales Across Tech Giants

AI Automation | AI Governance

Asia-Europe Foundation

AI Forum NZ

Benny Pan

Turning AI Confusion into Clarity | AI Consulting and Governance 

Cohort 1

Most sellers don't lose deals because they lack product knowledge. They lose because they weren't prepared enough, didn't understand the politics, or couldn't build a credible case fast enough.AI doesn't fix that automatically. But used well, it removes the friction, time and information.The research that used to take half a day. The discovery questions you should have thought through before the call. The business case you need to draft before the meeting. AI can do the heavy lifting on all of it, so you can spend your time on the thing that actually closes deals: the conversation.This isn't about replacing your capability or your relationships. It's about showing up better. More prepared. More calibrated. With a sharper POV and fewer assumptions. The sellers who figure this out first aren't going to be slightly better, they're going to be a different category.We'll work through a complete enterprise sales motion — research, qualification, committee mapping, opportunity validation — using Claude as a working partner on your live deals. Not hypotheticals. Your actual pipeline.The client still needs a human in the room. This just makes sure you're the best-prepared one there.

Build your pipeline consistently with a BD workflow in Claude. From ICP, research, qualifying and discovery calls that wins clients.

Pre-Course diagnose and set up

Build with Claude: set up your own BD skills and workflows

Build a strong sales pipeline with a consistent BD workflow 

Develop a winning Strategy 

Enterprise AE or KAM running complex 6–7-figure deals. Already uses Claude for emails — wants to operate it across the full deal motion.

Fractional sales leader or consulting GTM lead building an AI-augmented motion for clients. The motion you sell is the motion you ship.

Sales manager or revenue leader making the team AI-fluent on real deals. Wants reusable plays + a personal Style the team can hand down.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

Positioning products, crafting messaging, enabling sales, and driving adoption for product launches.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Defining how a product or company is differentiated and perceived relative to competitors.

The Anatomy of a GTM Blueprint

What you'll learn

Why this topic matters

You'll learn from

Danielle Tomassini