practical skills and tangible tools to accelerate your career immediately

Save time and money by avoiding common research mistakes

Hosted by

Laura Klein

Thu, Aug 1, 2024

5:00 PM UTC (30 minutes)

Virtual (Zoom)

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What you'll learn

Learn about the different types of research

Research includes a whole collection of methods. Learn the difference between qual & quant and when to use them.

Save time and money by avoiding common research mistakes

People who are new to research tend to run into a lot of the same traps. This talk will show you how to avoid them.

Hear horror stories about what can go wrong

Learn from the mistakes others have made before you! Make new and more interesting mistakes!

Why this topic matters

Designers and product managers make product decisions constantly. We all want those decisions to be informed by data. But which data? Making product and design decisions without good user research is just guessing, and making the wrong guess can cause expensive errors. Combining the right qualitative and quantitative research methods will get you the right info to make the right decisions.

You'll learn from

Laura Klein

Author, Speaker, Design & Product Leader

Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes.

Laura has written two best selling books about product development, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13). She’s a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, Industry, and Mind the Product.

She is currently Principal at Users Know, a UX design consultancy, and works as a coach and adviser to product teams and startups. 

Learn directly from Laura Klein

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