Avoid a common pitfall when presenting ideas

practical skills and tangible tools to accelerate your career immediately

All Lightning Lessons

Avoid a common pitfall when presenting ideas

Hosted by Ian Wharton

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What you'll learn

The power of setting context

Our ideas need to be fully understood. This exercise, when neglected, causes the majority of unfulfilled ideas.

How to kill friction, detachment and poor judgement

A simple, widely applicable and practical method to ensure your idea isn't miscommunicated or misinterpreted.

Bridging two worlds

Anytime we present an idea, we are in one world, our audience is in another. This lesson covers how to close that gap.

Why this topic matters

People with prolific creative output, perhaps more than anything else, are masters at reading and setting context so their audience (e.g. a client, design manager or investor) sees what they see. This lightning lesson covers the three ways context can be established: before, during and after the selling of an idea — whatever the stakes.

You'll learn from

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Ian has been honoured by the Apple Design Award, the Royal Television Society, and the Art Director’s Club in New York. He is the Founder of VC-backed healthtech company Aide Health, Founding Partner of digital product studio Zolmo and published author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. He previously served as part of the design leadership for agencies in WPP and Publicis Groupe.

Ian has spoken at 30+ conferences worldwide, including Semi Permanent, Cannes Lions, and Thinking Digital. He has written for Fast Company, Sifted, The Guardian and Creative Review.

He is also an advisory board member of D&AD Shift and a member of the Board of Governors at Arts University Bournemouth, one of the top creative institutions in the UK.

Provided training to