AirOps

Relay.app

a16z

Instantly.ai

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Using AI to Build a Content Engine That Posts Without You

Victoria Mariscal

Front Desk Founder. MHOB Host.

Founder, Catalyst GTM Agency

Learn why consistent content has nothing to do with creativity and everything to do with structure.

You are not out of ideas. You are out of a system.

Walk away knowing exactly what your audience needs to hear from you and why only you can say it.

Your best content is already in your head.

See how a single idea becomes a LinkedIn post, an email, a caption, and two more before you close your laptop.

One voice note is worth five pieces of content.

How to build a system that handles the work you shouldn't be doing and sharpens the work only you can do.

Head of Product | AI for non-tech users

Booking.com

DeepL

ABOUT YOU

Zalando

TikTok

Myles Sutholt

Head of Product who uses the system he teaches every day with his team.

Cohort 2

Cohort 3

You already use AI. You probably think it is going well.When researchers measured experienced professionals using AI on real tasks, they were 19% slower. They believed they were 20% faster. (METR, 2025)"I thought I was already using AI well. Turns out I was just using it often." — Wole, Product DesignerThe gap is not your skills. It is what AI knows about your work before you start. Your projects, priorities, stakeholders, what "good" looks like. Without that, every session starts from zero.This course builds two things. First: a system that handles the recurring work and frees up roughly half a day a week. Second: AI advisors modeled on your real stakeholders that challenge your documents, prepare you for meetings, and catch what you missed."A system I use every single day. One that has increased the quality of my work immensely." — Renata, Product OwnerLimited to 20 students. Personal feedback on every submission.

Stop doing work your AI should do. Delegate, systematize, and scale yourself.

Your AI Already Knows Your Work

Automate the Work That Drains Your Week

AI Advisors That Challenge Your Thinking

Output That Is Visibly Better

A System That Compounds

No Coding Required

You already use ChatGPT, Claude, or similar tools regularly. Not just tried once. You have AI habits you want to build on.

Use AI (like ChatGPT or Cursor) regularly (not just tried once)

You need to install tools like Claude Code or Cursor. Some company laptops block this. If you are unsure, check with your IT team.

Can install software 

You will see code you did not write. AI writes it. You describe what you want in plain English. We walk you through every step.

Willing to try things that feel unfamiliar at first

You get decent output but re-explain context every session. You want AI that knows your work and challenges your thinking.

PMs, designers, engineers, data professionals. The title matters less than the work: multiple projects, documents, decisions across teams.

You want to walk into meetings having already stress-tested your arguments. You want documents that survive the first round of review.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Teacher.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 1

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

You have the expertise. We build the AI system that makes sure everyone knows it

AI Brand & Content Strategist 

Abha Malpani Naismith

AI content strategist. I build AI content teams for founders & execs. 

The people getting noticed online aren't working harder. They have a system that leverages AI. 

You have the expertise. The experience. The results.But online, none of that is visible - and invisible experts don't get the clients, the speaking gigs, or the opportunities they deserve.It's not a talent problem. It's a visibility problem. And in 2026, visibility is built with systems, not effort.The people getting noticed aren't working harder than you. They're showing up consistently - every week, across every platform - because they've built a repeatable AI content system that does the heavy lifting for them.That's exactly what we build together in three hours. Your own AI content assistant, trained on your voice, your expertise, and your authority. You leave with one fully trained AI assistant, a 30-day content plan, one week of content written out and a repeatable workflow. This isn't about marketing faster. It's about becoming the obvious expert in your space. The one whose content makes your audience feel like they already know you before they've ever spoken to you. That's what a personal brand content system does - and it's what we build together in 3 hours.

Learn how to take control of your online presence by leveraging AI tools like ChatGPT and Claude

Stop your AI producing generic content that sounds nothing like you.

Show up consistently online without it consuming your week.

Turn one idea into a month of content across every platform.

Founders, coaches, and consultants who know content matters but can't keep up with the demands of creating it consistently.

Senior executives with deep expertise but no online presence, while less experienced peers get speaking gigs and opportunities.

Professionals who have tried AI for content and got generic output that sounded nothing like them.

Maintain a strong, high-converting presence on LinkedIn each week, in less time.

LinkedIn Organic Growth Strategist

Molly Godfrey

23k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

AI Teacher & B2B Marketing Consultant 

12k on LinkedIn, B2B marketing consultant, AI teacher, Founder.

May Workshop

LinkedIn is still one of the highest-leverage platforms for service-based businesses + B2B marketers.But it works because:It requires content that actually builds trust &amp; brings in clients.Which also makes it… incredibly time-consuming.You can’t fully outsource it or rely on automations to do the work.And if you’ve used AI, you’ve probably felt firsthand:It either “saves you time” … or makes everything sound like everyone else.That’s the tension.In this 1 day training 5/18 @ 1pm-4pm ET, 6/9 @ 9:30am-12:30pm ET, we’ll break down:→ How to build a repeatable LinkedIn content workflow: from idea → draft → polished post→ How to use AI to capture content from the work you’re already doing (calls, client work) &amp; turn it into high-quality post ideas→ How to build your own custom LinkedIn AI “voice” using real writing samples, audience context, and clear guardrails (live setup included)→ How to edit and structure LinkedIn posts for credibility, clarity, and conversion (hooks, positioning, and CTAs)→ How to use your LinkedIn data to identify what’s working and feed that back into your content system

This is not a beginner LinkedIn workshop, it's for those that have already seen conversion + traction from LinkedIn but want to optimize.

You’ve been consistently posting on LinkedIn for 1+ years 

You understand the basics of LLMs

Founders, freelancers, business owners

Fractional professionals and agency owners

B2B marketers and in-house strategists