Free Lesson
Build a Data-Backed ICP From Your Deal History
30 min
Sep 18, 2026 2:30 PM
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What you'll learn
Turn closed deals into a first-draft ICP
Give Claude a won/lost export and get win rates by industry, company size, and lead source, then a drafted profile.
Tell a real pattern from small-sample noise
The checks that matter before you trust a number: the deal count behind it, whether you can explain it, or not.
Write the ICP so it re-runs next quarter
Have Claude save it as structured criteria a script reads, plus a plain-language version your team will actually open.
Why this topic matters
Most B2B teams write their ICP once and do not revisit it since. Meanwhile deals keep closing, the market moves, and the accounts you target slowly drift from the ones that actually buy. This session shows a quick way to check your ICP against your own won and lost deals, and rebuild it from what's really closing with Claude doing the analysis and a GTM expert sanity-checking the result.
