Founding Engineer @ Nexlytix
Founder of Command Growth


Most B2B teams can point to an ICP slide. Few can point to one that's still true - or connected to a live list of accounts ready for a campaign.
AI just closed that gap. Build a data-backed ICP straight from your own won and lost deals. Turn it into target-account and persona definitions a rep would actually recognize. Structure raw prospect data into segmented, campaign-ready lists. Then package the whole thing into a system that re-scores itself on a schedule - not a slide you'll forget to update again.
This isn't a lecture on ICP theory. Over two hands-on days, you'll build all of it yourself, on real or synthetic data, using Claude the way you'd work with any teammate - and leave with a working plugin your team can install and run long after the bootcamp ends.
Co-taught by Nexlytix and Command Growth - Claude expertise paired with the GTM judgment that separates a durable ICP from a generic one, the part no AI tool teaches on its own.
Connect with us at sales@nexlytix.com for a discount code.
Build a self-updating ICP and campaign-ready lists with Claude, and become the GTM leader who owns targeting, not just reports on it.
Load a Claude Project with your own won/lost deals, firmographics, and usage or engagement signals as its working context
Turn that data into hypotheses about what a good-fit account actually looks like, not a gut-feel guess
Learn what separates a durable ICP from a generic one, and how it should evolve as your business does
Convert the ICP into concrete target-account and persona definitions built to be re-run, not a one-time slide
Design the definitions so they hold up across both inbound and outbound-sourced prospects
Learn what makes a persona specific enough for a rep to use, versus generic enough to be useless
Set your account list and personas to re-score themselves on a schedule you choose, with no manual rework
Turn your ICP's definitions and thresholds into a standard the system enforces
Understand why a target list that isn't revisited on a cadence drifts stale within a quarter
Export your prospect and account list from whatever CRM you run, no special template required
Watch Claude read a raw export, infer what each column actually means, and map it into your targeting logic automatically
Learn what makes a data source worth including in a segment versus noise that dilutes it
Get every new prospect automatically sorted into the right segment the moment they enter your pipeline
Works the same whether a prospect is inbound or outbound-sourced
Learn what makes a segment actionable for a rep or a campaign, versus a list that just sits there
Package everything you've built into a tool your whole team can install and run
Connect segmentation output directly to a campaign-ready format, so lists are usable the moment they're built
Push what you build straight into Slack - your ICP, your segmented list, your outreach plan, so your team sees it without opening a folder

Founding Engineer @ Nexlytix, Ex-Staff Engineer @VMware

B2B Sales & Marketing | GTM Strategy | Partnerships
ABM / Demand Gen Marketer - owns the ICP at a mid-market+ company, stuck with a stale slide, wants it provably current.
Marketing or RevOps Manager - owns the manual mechanics behind targeting (CRM exports, list-building), wants to stop being the human glue.
Founder or Head of Marketing at a Smaller B2B Company - wears all three hats at once, needs the analyst function without hiring one.
Live sessions
Learn directly from Abhijit Patharkar & Nick Sands in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
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18 lessons • 4 projects
Live sessions
4-5 hrs
Projects
4-5 hrs
Maven for Teams
Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$399
USD