The Claude-Powered B2B Sales Target Account Engine

Abhijit Patharkar

Founding Engineer @ Nexlytix

Nick Sands

Founder of Command Growth

Your ICP keeps moving. Use Claude to keep up with it.

Most B2B teams can point to an ICP slide. Few can point to one that's still true - or connected to a live list of accounts ready for a campaign.

AI just closed that gap. Build a data-backed ICP straight from your own won and lost deals. Turn it into target-account and persona definitions a rep would actually recognize. Structure raw prospect data into segmented, campaign-ready lists. Then package the whole thing into a system that re-scores itself on a schedule - not a slide you'll forget to update again.

This isn't a lecture on ICP theory. Over two hands-on days, you'll build all of it yourself, on real or synthetic data, using Claude the way you'd work with any teammate - and leave with a working plugin your team can install and run long after the bootcamp ends.

Co-taught by Nexlytix and Command Growth - Claude expertise paired with the GTM judgment that separates a durable ICP from a generic one, the part no AI tool teaches on its own.

Connect with us at sales@nexlytix.com for a discount code.

What you’ll learn

Build a self-updating ICP and campaign-ready lists with Claude, and become the GTM leader who owns targeting, not just reports on it.

  • Load a Claude Project with your own won/lost deals, firmographics, and usage or engagement signals as its working context

  • Turn that data into hypotheses about what a good-fit account actually looks like, not a gut-feel guess

  • Learn what separates a durable ICP from a generic one, and how it should evolve as your business does

  • Convert the ICP into concrete target-account and persona definitions built to be re-run, not a one-time slide

  • Design the definitions so they hold up across both inbound and outbound-sourced prospects

  • Learn what makes a persona specific enough for a rep to use, versus generic enough to be useless

  • Set your account list and personas to re-score themselves on a schedule you choose, with no manual rework

  • Turn your ICP's definitions and thresholds into a standard the system enforces

  • Understand why a target list that isn't revisited on a cadence drifts stale within a quarter

  • Export your prospect and account list from whatever CRM you run, no special template required

  • Watch Claude read a raw export, infer what each column actually means, and map it into your targeting logic automatically

  • Learn what makes a data source worth including in a segment versus noise that dilutes it

  • Get every new prospect automatically sorted into the right segment the moment they enter your pipeline

  • Works the same whether a prospect is inbound or outbound-sourced

  • Learn what makes a segment actionable for a rep or a campaign, versus a list that just sits there

  • Package everything you've built into a tool your whole team can install and run

  • Connect segmentation output directly to a campaign-ready format, so lists are usable the moment they're built

  • Push what you build straight into Slack - your ICP, your segmented list, your outreach plan, so your team sees it without opening a folder

Learn directly from Abhijit & Nick

Abhijit Patharkar

Abhijit Patharkar

Founding Engineer @ Nexlytix, Ex-Staff Engineer @VMware

Nick Sands

Nick Sands

B2B Sales & Marketing | GTM Strategy | Partnerships

See all products from Nexlytix

Who this course is for

  • ABM / Demand Gen Marketer - owns the ICP at a mid-market+ company, stuck with a stale slide, wants it provably current.

  • Marketing or RevOps Manager - owns the manual mechanics behind targeting (CRM exports, list-building), wants to stop being the human glue.

  • Founder or Head of Marketing at a Smaller B2B Company - wears all three hats at once, needs the analyst function without hiring one.

What's included

Live sessions

Learn directly from Abhijit Patharkar & Nick Sands in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

18 lessons • 4 projects

Week 1

Oct 1—Oct 2

    Module 1: Build a Data-Backed ICP with a Claude Project

    4 items

    Module 2: Turn the ICP into Target Accounts and Personas

    3 items

    Module 3: Keep Targeting Current, Automatically & Scheduled

    4 items

    Module 4: Turn Any CRM Export into Segmentation-Ready Data

    3 items

    Module 5: Automate Segmentation

    3 items

    Module 6: Package It as a Tool Your Team Can Install

    5 items

Schedule

Live sessions

4-5 hrs

Projects

4-5 hrs

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$399

USD

Oct 1Oct 2
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