Free Lesson
Audit Your ICP Against Won and Lost Deals
30 min
Sep 29, 2026 3:00 PM
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What you'll learn
Check your written ICP against real win rates
Have Claude line up the profile you have against outcomes from your own closed deals, and show you where they disagree.
Find the segments quietly dragging your pipeline
Low-win-rate industries or sizes your ICP still says to chase, and good-fit ones Claude flags that it leaves out.
Decide what to change and what to leave alone
How a GTM operator separates a signal worth acting on from noise that isn't worth a rewrite.
Why this topic matters
Your ICP says one thing & your closed deals may say another. If the profile was set once and never checked, you could be spending budget chasing accounts that rarely buy, and more importantly skipping ones that do. This session compares your written ICP against your own won/lost record, live, so you can see exactly where the two disagree and rebuild the profile from the numbers.
