Free Lesson
Why AI Can’t Write Your Launch Plan
30 min
Nov 12, 2026 12:00 PM
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What you'll learn
Spot what AI invents in a launch plan
Recognize the made-up thresholds, generic FAQs, and anchoring that make AI drafts look done before they are.
Know when to bring AI into a launch
Apply one principle: AI generates inputs and stress-tests outputs. Your team makes the decisions in between.
Map the decisions your team still owes
Run the gap map prompt on your own PRD and leave with a list of missing decisions and who should make each one.
Why this topic matters
Every launch runs on decisions: who to sell to, who to turn away, what a rep is allowed to promise. Those decisions aren’t in your PRD, so when AI drafts the plan, it fills the gaps with plausible guesses. Used the right way, AI does the opposite. It shows you exactly which decisions are still missing and who needs to make them.
