Jon Harmer

Q1 2024

December 2023

Cohort 1

Use discount code EARLY25 for 25% off as a thank you for being in the inaugural cohort.

Inaugural Cohort- use discount code EARLY25 for 25% off 

August 2023

Q2 2024 Cohort

Q3 2024 Cohort

Friday Fall 2024

October Cohort

Cohort 9

Cohort 10

Product managers who drive strategy, development, and launch of products.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Up-level your PM career by shifting your thinking from outputs to outcomes and ship features that deliver results for your company.

Product Management Leader

Driving Business Impact for PMs

Senior Product Manager

Product Manager

Architect, PE

Product teams often get stuck focusing on outputs and predictable delivery (what and when am I building a thing) instead of outcomes (what will change as a result of building this thing). This leaves out the critical element of making sure you are building the right (most impactful) things in the right way. Jon's has 25+ years of experience in technology companies from CNN to Google, and has created this course to provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. You will also work to understand how your work contributes to your company's strategy. You will learn and apply frameworks to ensure your features solve user problems that drive business impact which connects all the way up to your company's goals. We will also help you develop successful products by understanding customer needs, identifying opportunities, managing risks, and creating value for customers. Using a combination of lectures, interactive hands-on exercises, and case studies from Airbnb, Dropbox, Zappos, and more, the course will focus on practical application and provide you with the skills and knowledge necessary to level up and apply these tools in real-world product management scenarios.

Move from feature factory to customer outcomes and drive impact in your business

Course syllabus

Four two-hour live sessions where you will learn with a group of peers via framework overviews, case studies, group discussions and live instructor feedback.

Live Sessions

Key Exercises:<ul><li>Creating your own Customer Journey Map</li><li>Creating an Impact Map</li><li>Developing your Hypotheses</li><li>Quantifying your Impact Map</li><li>Assigning Risk to your Impact Map</li></ul>

Projects & Exercises

Course Structure

You're a senior product manager who wants to delivering outstanding impact and business value to your users and your business.

You're an early career PM and want to level up your career and understand how to deliver business impact.

You're a startup founder who wants to validate ideas and develop products that meet customer needs and create value for them and your biz.

Who this course is for:

What you’ll get out of this course

You will learn how to identify the most impactful opportunities using Impact Mapping and other framing techniques and shift from output orientation ("what are we building?") to outcome/impact orientation ("what will change as a result of building these things?")

Learn how to prioritize the most impactful opportunities to move the needle for your business

You will learn how to better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers

Grow your user empathy and customer discovery skills

By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.

Understand the risks and hypotheses built into your roadmap

By working through user outcomes and how they drive business outcomes, you will be able to clearly tie your features to user behavior that drives business results.

Understand how your features tie in to the company goals

The course is designed to provide you with practical experience applying these tools to real-world product management scenarios. You will build actual journey and impact maps for your actual users &amp; products.

Create real-world deliverables for YOUR PRODUCTS

You will benefit from an instructor who has seen product management done well and poorly in his career as a product leader and consultant. Learn best practices and traps to avoid from companies like Google, CNN, Ford, and numerous startups and midsize companies.

Learn from an industry expert with 25+ years of experience

By developing these skills, you can enhance your PM career prospects and become a more valuable member of your product teams.

Boost your career

Learn with and from our community of product leaders from companies like Google, Microsoft, Electronic Arts, and ServiceNow both in the course and in our community Slack channel for class alumni.

Learn directly from Jon Harmer

Jon Harmer

Courses

Driving Business Impact for PMs

Lightning Lessons

How to Measure Your Product's Business Impact

Delivering Business Outcomes as a Product Manager

Resources

Course Overview Webinar Recording

Escaping the Feature Factory

How to Measure Your Product's Business Impact

I smell a RAT, or why you’re doing MVPs wrong.