4.8
(6 ratings)
2 Days
·Cohort-based Course
Up-level your PM career by shifting your thinking from outputs to outcomes and ship features that deliver results for your company.
With experience from
Course overview
Product teams often get stuck focusing on outputs and predictable delivery (what and when am I building a thing) instead of outcomes (what will change as a result of building this thing). This leaves out the critical element of making sure you are building the right things in the right way.
Based on Jon's 25+ years of experience in technology companies from CNN to Google, this course will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.
You will also work to understand how your work contributes to your company's strategy. You will learn and apply frameworks to ensure your features solve user problems that drive business impact which connects all the way up to your company's goals.
We will also help you develop successful products by understanding customer needs, identifying opportunities, managing risks, and creating value for customers.
Using a combination of lectures, interactive hands-on exercises, and case studies from Airbnb, Dropbox, Zappos, and more, the course will focus on practical application and provide you with the skills and knowledge necessary to level up and apply these tools in real-world product management scenarios.
01
You're a senior product manager who wants to delivering outstanding impact and business value to your users and your business.
02
You're an early career PM and want to level up your career and understand how to deliver business impact.
03
You're a startup founder who wants to validate ideas and develop products that meet customer needs and create value for them and your biz.
You will learn how to identify the most impactful opportunities using Impact Mapping and other framing techniques and shift from output orientation ("what are we building?") to outcome/impact orientation ("what will change as a result of building these things?")
You will learn how to better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers
By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.
By working through user outcomes and how they drive business outcomes, you will be able to clearly tie your features to user behavior that drives business results.
The course is designed to provide you with practical experience applying these tools to real-world product management scenarios. You will build actual journey and impact maps for your actual users & products.
You will benefit from instructors who have seen product management done well and poorly in their careers as a product leaders and consultants. Learn best practices and traps to avoid from companies like Google, CNN, Ford, Zappos, and numerous startups and midsize companies.
By developing these skills, you can enhance your PM career prospects and become a more valuable member of your product teams.
Learn with and from our community of product leaders from companies like Microsoft, Electronic Arts, and ServiceNow both in the course and in our community Discord Server for class alumni.
2 interactive live sessions
Lifetime access to course materials
9 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Driving Business Impact for PMs
Week 1
May 18—May 19
Events
Sat, May 18, 4:00 PM - 8:00 PM UTC
Sun, May 19, 4:00 PM - 8:00 PM UTC
Modules
Post-Course
Modules
Bonus
Modules
4.8
(6 ratings)
Product Management Leader
With more than 25 years of experience, I feel like I've seen it all, having founded startups, turned around companies (or failed to), and led product teams and created products within companies such as Google, CNN, Home Depot, Ford, and Bank of America. I've created products from scratch, launched features to a customer base of over 2 billion active users, and more than doubled revenue for existing products. I've been responsible for growing CNN's breaking news subscribers over 1200% while simultaneously reducing delivery times by 75%. I've held the title of founder, Vice President of Enterprise Product Management, CMO, Director of Product Management, Senior Product Manager, Vice President of Marketing, and Director of Product Marketing. I have a background in the entire company lifecycle from founding to acquisition over my career. I developed products across a number of verticals/industries, including SaaS, telecom, marketing technology, financial services, online media, healthcare, retail, automotive, and public safety. I have coached and mentored hundreds of Product Managers and founders around the world through Google, Techstars, and Georgia Tech.
I am a former chef who became a product management and marketing leader for technology companies. Yeah, it surprised me too :D. I'm also an Atlanta native, where I live with my wife and four children and I hold an MBA from the Goizueta Business School at Emory University, and a Bachelors of Science in Management from Georgia Tech. I'm also on a quest with my wife to run a half marathon in each of the 50 states. So I've got that going for me, which is nice.
Driving impact as a product manager requires more than just learning the right practices and techniques - it requires a change in how your teams work with each other. Here's a short explainer about the shift in working model.
Weekends: two 4-hour blocks 12PM-4PM ET
Two four-hour live sessions where you will learn with a group of peers via framework overviews, case studies, group discussions and live instructor feedback.
2 hrs
Key Exercises:
Q2 2024 Cohort
$599 USD
Dates
Payment Deadline
Fred Martin
Fallon Jensen
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive
You’ll be interacting with other learners through breakout rooms and live workshops
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Q2 2024 Cohort
$599 USD
Dates
Payment Deadline