Learn how to shift your thinking from output to outcomes and tie what you're working on to your company's strategy.
PM @Google, Startup Founder, Mentor, 2x exit, Techstars alum, 25+ yrs experience
This course will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking (what am I building) to outcome-based thinking (what will change as a result of building this thing). You will deepen your understanding of your customers and their needs as well as identifying the different kinds of hypotheses built into your roadmap.
You will also work to understand how your work contributes to your company's strategy. You will walk through frameworks to ensure your features solve user problems that have impact that connects all the way up to your company's goals.
We will also help you develop successful products by understanding customer needs, identifying opportunities, managing risks, and creating value for customers.
Using a combination of lectures, case studies, and real hands-on exercises, the course will focus on practical application and provide you with the skills and knowledge necessary to apply these tools in real-world product management scenarios.
You're a senior product manager who wants to move from just blindly shipping features to delivering value to your users and your business.
You're a startup founder who wants to validate business ideas and develop a product that meets customer needs and creates value for them.
This course is probably not for you if you're looking to just make the shift over to product management.
You will learn how to use Impact Mapping tools and other framing techniques to shift from output orientation ("what are we building?") to outcome/impact orientation ("what will change as a result of building these things?")
By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.
By working backwards, you will map your features to user behavior that drives business results.
You will learn how to better understand users and the problem space they are working in through Journey Maps.
The course is designed to provide you with practical experience applying these tools to real-world product management scenarios. You will build actual journey and impact maps for your actual users & products.
By developing these skills, you can enhance your PM career prospects and become a more valuable member of your product teams.
How to Flip Your Brain from Outputs to Outcomes & Drive Business Impact for PMs
Product Management Leader
I am a former chef and help desk technician who became a product management and marketing leader for technology companies. Yeah, it surprised me too :D.
I have a background in the entire company lifecycle from founding to acquisition over the last 25 years. I have a bunch of experience across a number of verticals/industries, including SaaS, telecom, marketing technology, financial services, online media, healthcare, retail, automotive, and public safety. At this point, I feel like I've seen it all, having founded startups, turned around companies (or failed to), as well as leading product teams and creating products within companies such as Google, CNN, Home Depot, Ford, and Bank of America. I have coached and mentored hundreds of Product Managers and founders around the world through Google, Techstars, and Georgia Tech.
I'm an Atlanta native, where I live with his wife and four children and I hold an MBA from the Goizueta Business School at Emory University, and a Bachelors of Science in Management from Georgia Tech. I'm also on a quest with my wife to run a half marathon in each of the 50 states. So I've got that going for me, which is nice.
Outside-In vs Inside-Out thinking
Inside-out thinking is where you focus on what you are doing to your product. Outside-in thinking is where you focus on the outcomes that your product can achieve for your users.
We'll explore the benefits of outside-in outside-in thinking and how to apply it to your job. We'll also discuss common traps to avoid and provide tips for success.
Customer Journey Mapping
Customer journey maps are a visual representation of the user's entire experience while trying to solve the problem your product addresses. In this module, you will learn how to create customer journey maps, identify pain points, and improve user experience, and end up with a first draft of a customer journey map for your product.
The Confidence/Risk Matrix is a tool for managing risk and uncertainty in product development. In this module, you will learn how to create a Confidence/Risk Matrix, understand the difference between MVP and RAT, and make informed decisions that balance risk and reward so you can "build to learn" or "build to earn"
Impact maps are a powerful tool for product managers to align product development with business goals and outcomes. You will create an impact map and review with your peers. Then we'll workshop so you can prioritize your efforts for maximum impact to the business and your career.
12:00pm - 4:00pm EST
12:00pm - 4:00pm EST
Active hands-on learning
This course builds on live workshops and hands-on projects
You’ll be interacting with other learners through breakout rooms and live workshops
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you