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How to Flip Your Brain from Outputs to Outcomes & Drive Business Impact for PMs

9.3

(3 ratings)

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2 Days

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Cohort-based Course

Learn how to shift your thinking from output to outcomes and tie what you're working on to your company's strategy.

Hosted by

Jon Harmer

PM @Google, Startup Founder, Mentor, 2x exit, Techstars alum, 25+ yrs experience

Course overview

Move from feature factory to customer outcomes and drive impact in your business

This course will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking (what am I building) to outcome-based thinking (what will change as a result of building this thing). You will deepen your understanding of your customers and their needs as well as identifying the different kinds of hypotheses built into your roadmap.


You will also work to understand how your work contributes to your company's strategy. You will walk through frameworks to ensure your features solve user problems that have impact that connects all the way up to your company's goals.


We will also help you develop successful products by understanding customer needs, identifying opportunities, managing risks, and creating value for customers.


Using a combination of lectures, case studies, and real hands-on exercises, the course will focus on practical application and provide you with the skills and knowledge necessary to apply these tools in real-world product management scenarios.

Who this course is (and isn't) for:

01

You're a senior product manager who wants to move from just blindly shipping features to delivering value to your users and your business.

02

You're a startup founder who wants to validate business ideas and develop a product that meets customer needs and creates value for them.

03

This course is probably not for you if you're looking to just make the shift over to product management.

What you’ll get out of this course

Improve your outcome-oriented thinking

You will learn how to use Impact Mapping tools and other framing techniques to shift from output orientation ("what are we building?") to outcome/impact orientation ("what will change as a result of building these things?")

Understand the risks and hypotheses built into your roadmap

By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.

Understand how your features tie in to the company goals

By working backwards, you will map your features to user behavior that drives business results.

Grow your user empathy skills

You will learn how to better understand users and the problem space they are working in through Journey Maps.

Create actual artifacts for your products

The course is designed to provide you with practical experience applying these tools to real-world product management scenarios. You will build actual journey and impact maps for your actual users & products.

Boost your career

By developing these skills, you can enhance your PM career prospects and become a more valuable member of your product teams.

Meet your instructor

Jon Harmer

Jon Harmer

Product Management Leader

I am a former chef and help desk technician who became a product management and marketing leader for technology companies. Yeah, it surprised me too :D.

I have a background in the entire company lifecycle from founding to acquisition over the last 25 years. I have a bunch of experience across a number of verticals/industries, including SaaS, telecom, marketing technology, financial services, online media, healthcare, retail, automotive, and public safety. At this point, I feel like I've seen it all, having founded startups, turned around companies (or failed to), as well as leading product teams and creating products within companies such as Google, CNN, Home Depot, Ford, and Bank of America. I have coached and mentored hundreds of Product Managers and founders around the world through Google, Techstars, and Georgia Tech.

I'm an Atlanta native, where I live with his wife and four children and I hold an MBA from the Goizueta Business School at Emory University, and a Bachelors of Science in Management from Georgia Tech. I'm also on a quest with my wife to run a half marathon in each of the 50 states. So I've got that going for me, which is nice.

Free resource

I smell a RAT, or why you’re doing MVPs wrong.

In the world of startups and product development, the MVP is a popular, but misconstrued concept. We encourage you to rethink MVP as a finished product and emphasize its role as a learning tool. Introducing Riskiest Assumption Tests (RATs), we propose a more effective approach to MVP development. By prioritizing the identification and validation of the riskiest assumptions, RATs enable startups to mitigate potential failures and optimize their product development journey.

Read for free:

9.3

(3 ratings)

What people are saying

        Jon has some really great stuff in the course, it will fundamentally change how you think about product. For the better! Highly recommend his course. He is effective at forming relationships, engaging, and teaching effectively to help people internalize and apply key product management capabilities.
Scott Sehlhorst

Scott Sehlhorst

Product Management and Strategy consultant - TynerBlain.com
        The instructor was engaging and the lesson plan was well structured, I truly learned. Had had bad experiences in similar courses, went in skeptical but was wonderfully surprised. Would recommend it to anyone wanting to level up :)
Edward Leoni

Edward Leoni

Product Manager, Fergus
        This was an incredible course! Jon covers all the important fundamentals that all PMs should have a great grasp of. I feel much better equipped in my PM skills, and Jon's instruction was insightful with many useful exercises throughout. I give this course my highest recommendation!
Gerta Malaj

Gerta Malaj

Startup founder, Former LinkedIn, Salary.com, engineering @ MIT
        I was very happy to have joined Jon's course. It was very enjoyable that there was a good balance between theory and practice and plenty of time to review individual contributions and get feedback. Jon is a great communicator, patient and very knowledgeable and I recommend this course to any PM looking to go the extra mile on thinking strategically
Hugo Martins

Hugo Martins

Senior Product Manager, Staffbase
        I knew Jon was skilled from the very moment of our first meeting. He showed professionalism, job knowledge and was impressive. He basically taught me how product management should be run, how the role should be implemented in a company and has a clear vision on where to take companies in terms of product management.
Fred Martin

Fred Martin

Vice President, Technology and Solutions Development, Managed Care of North America (A United Health Group Company)
        Jon is a great example of a true Product Management professional. I've always been impressed with how he constantly stays in tune with the pulse of the markets for which he's responsible. Jon has a natural affinity for keeping one eye on the horizon while commanding the day-to-day activities to prepare for his vision.
Fallon Jensen

Fallon Jensen

Group Product Manager, YML; former PM@ Life360, LogMeIn, GoToMeeting

Course syllabus

01

Outside-In vs Inside-Out thinking

Inside-out thinking is where you focus on what you are doing to your product. Outside-in thinking is where you focus on the outcomes that your product can achieve for your users.

We'll explore the benefits of outside-in outside-in thinking and how to apply it to your job. We'll also discuss common traps to avoid and provide tips for success.

02

Customer Journey Mapping

Customer journey maps are a visual representation of the user's entire experience while trying to solve the problem your product addresses. In this module, you will learn how to create customer journey maps, identify pain points, and improve user experience, and end up with a first draft of a customer journey map for your product.

03

Confidence/Risk Matrix

The Confidence/Risk Matrix is a tool for managing risk and uncertainty in product development. In this module, you will learn how to create a Confidence/Risk Matrix, understand the difference between MVP and RAT, and make informed decisions that balance risk and reward so you can "build to learn" or "build to earn"

04

Impact Mapping

Impact maps are a powerful tool for product managers to align product development with business goals and outcomes. You will create an impact map and review with your peers. Then we'll workshop so you can prioritize your efforts for maximum impact to the business and your career.

Course schedule

8 hours (2x4-hour sessions)
  • Saturday

    12:00pm - 4:00pm EST

    Key Topics:

    • Inside-out vs Outside-in thinking
    • Customer Journey Maps
    • Impact Mapping Principles
    • Q&A
  • Sunday

    12:00pm - 4:00pm EST

    Key Topics:

    • Hypotheses
    • MVP vs RAT
    • Confidence/Risk matrix
    • Impact Mapping Application
    • Connecting the dots
    • Q&A
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Join an upcoming cohort

How to Flip Your Brain from Outputs to Outcomes & Drive Business Impact for PMs

November 2023

$500 USD

Dates

Nov 11—12, 2023

Payment Deadline

Nov 10, 2023

|

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive

You’ll be interacting with other learners through breakout rooms and live workshops

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Will I get a certificate?
A pattern of wavy dots
Join an upcoming cohort

How to Flip Your Brain from Outputs to Outcomes & Drive Business Impact for PMs

November 2023

$500 USD

Dates

Nov 11—12, 2023

Payment Deadline

Nov 10, 2023

|

Bulk purchases

$500 USD

9.3

(3)

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2 Days