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Driving Business Impact for PMs


(6 ratings)


4 Weeks


Cohort-based Course

Up-level your PM career by shifting your thinking from outputs to outcomes and ship features that deliver results for your company.

With experience from
Ford Motor Company

Course overview

Move from feature factory to customer outcomes and drive impact in your business

Product teams often get stuck focusing on outputs and predictable delivery (what and when am I building a thing) instead of outcomes (what will change as a result of building this thing). This leaves out the critical element of making sure you are building the right things in the right way.

Based on Jon's 25+ years of experience in technology companies from CNN to Google, and Scott's 30+ years of product management, consulting, and PM training with hundreds of PMs, this course will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

You will also work to understand how your work contributes to your company's strategy. You will learn and apply frameworks to ensure your features solve user problems that drive business impact which connects all the way up to your company's goals.

We will also help you develop successful products by understanding customer needs, identifying opportunities, managing risks, and creating value for customers.

Using a combination of lectures, interactive hands-on exercises, and case studies from Airbnb, Dropbox, Zappos, and more, the course will focus on practical application and provide you with the skills and knowledge necessary to level up and apply these tools in real-world product management scenarios.

Who this course is for:


You're a senior product manager who wants to delivering outstanding impact and business value to your users and your business.


You're an early career PM and want to level up your career and understand how to deliver business impact.


You're a startup founder who wants to validate ideas and develop products that meet customer needs and create value for them and your biz.

What you’ll get out of this course

Learn how to prioritize the most impactful opportunities to move the needle for your business

You will learn how to identify the most impactful opportunities using Impact Mapping and other framing techniques and shift from output orientation ("what are we building?") to outcome/impact orientation ("what will change as a result of building these things?")

Grow your user empathy skills

You will learn how to better understand users and the problem space they are working in through Journey Maps that are customized for Product Managers

Understand the risks and hypotheses built into your roadmap

By making explicit the different hypotheses in your plan and identifying the riskiest ones, you will be able to quickly validate the riskiest assumptions and improve your outcomes.

Understand how your features tie in to the company goals

By working through user outcomes and how they drive business outcomes, you will be able to clearly tie your features to user behavior that drives business results.

Create actual artifacts for your products

The course is designed to provide you with practical experience applying these tools to real-world product management scenarios. You will build actual journey and impact maps for your actual users & products.

Learn from industry experts with 50+ years of experience

You will benefit from instructors who have seen product management done well and poorly in their careers as a product leaders and consultants. Learn best practices and traps to avoid from companies like Google, CNN, Ford, Zappos, and numerous startups and midsize companies.

Boost your career

By developing these skills, you can enhance your PM career prospects and become a more valuable member of your product teams.

Become a part of a community of impactful product leaders

Learn with and from our community of product leaders from companies like Microsoft, Electronic Arts, and ServiceNow both in the course and in our community Discord Server for class alumni.

This course includes

4 interactive live sessions

Lifetime access to course materials

8 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course


    • Cheatsheet / quick reference

    • Join the Alumni Discord


(6 ratings)

What students are saying

Meet your instructors

Jon Harmer

Jon Harmer

Product Management Leader

With more than 25 years of experience, I feel like I've seen it all, having founded startups, turned around companies (or failed to), and led product teams and created products within companies such as Google, CNN, Home Depot, Ford, and Bank of America. I've created products from scratch, launched features to a customer base of over 2 billion active users, and more than doubled revenue for existing products. I've been responsible for growing CNN's breaking news subscribers over 1200% while simultaneously reducing delivery times by 75%. I've held the title of founder, Vice President of Enterprise Product Management, CMO, Director of Product Management, Senior Product Manager, Vice President of Marketing, and Director of Product Marketing. I have a background in the entire company lifecycle from founding to acquisition over my career. I developed products across a number of verticals/industries, including SaaS, telecom, marketing technology, financial services, online media, healthcare, retail, automotive, and public safety. I have coached and mentored hundreds of Product Managers and founders around the world through Google, Techstars, and Georgia Tech.

I am a former chef who became a product management and marketing leader for technology companies. Yeah, it surprised me too :D. I'm also an Atlanta native, where I live with my wife and four children and I hold an MBA from the Goizueta Business School at Emory University, and a Bachelors of Science in Management from Georgia Tech. I'm also on a quest with my wife to run a half marathon in each of the 50 states. So I've got that going for me, which is nice.

Scott Sehlhorst

Scott Sehlhorst

Product Management and Strategy Consultant

Today I apply over 30 years of experience in product management, software development, mechanical engineering, and consulting to helping companies create better products. I've helped shape and drive organizational transformation in companies from Fortune 100 to startups. I've helped dozens of teams and hundreds of talented product managers to improve in companies such as Zappos, Dell, HP, Pacific Life, Ford, Sabre AS, and more.

With leaders, I focus on improving how decisions are made and how people collaborate. I help them improve their processes, enable learning-loops to incorporate discovery into their approach, and transform from output-oriented systems to outcome-oriented systems. I help develop the capabilities of their teams to meet the needs of their organizations, from product strategy to research to collaboration and execution. I help product managers and individual teams develop their skills and embrace the practices which enable them to make better products.

I've personally shaped and delivered millions of dollars of product and services offerings, helped drive and advance multi-hundred million dollar strategic initiatives, informed annual planning cycles, and helped shape priorities in a high growth startup setting. I've facilitated multi-million dollar annual savings, facilitating teams through revisiting their investment plans.

Free resource

Escaping the Feature Factory

Driving impact as a product manager requires more than just learning the right practices and techniques - it requires a change in how your teams work with each other. Here's a short explainer about the shift in working model.

Get this free resource

Course Structure

8 hours
  • Live Sessions

    Tuesdays 7-9 PM ET

    Four two-hour live sessions where you will learn with a group of peers via framework overviews, case studies, group discussions and live instructor feedback.

    US Eastern: 07:00 PM - 9:00 PM

  • Projects & Exercises

    2 hrs

    Key Exercises:

    • Creating your own Customer Journey Map
    • Creating an Impact Map
    • Developing your Hypotheses
    • Quantifying your Impact Map
    • Assigning Risk to your Impact Map
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What people are saying

        I knew Jon was skilled from the very moment of our first meeting. He showed professionalism, job knowledge and was impressive. He basically taught me how product management should be run, how the role should be implemented in a company and has a clear vision on where to take companies in terms of product management.
Fred Martin

Fred Martin

Vice President, Technology and Solutions Development, Managed Care of North America (A United Health Group Company)
        Jon is a great example of a true Product Management professional. I've always been impressed with how he constantly stays in tune with the pulse of the markets for which he's responsible. Jon has a natural affinity for keeping one eye on the horizon while commanding the day-to-day activities to prepare for his vision.
Fallon Jensen

Fallon Jensen

Group Product Manager, YML; former PM@ Life360, LogMeIn, GoToMeeting

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects


You’ll be interacting with other learners through breakout rooms and live workshops

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Will I get a certificate?
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