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Handling Sales Feature Requests for B2B Product Managers

Hosted by

Jason Knight and Saeed Khan

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What you'll learn

A simple, effective framework to evaluate Sales requests

Learn how to evaluate requests and align them with what's best for the company & not just for short-term revenue.

How to clearly communicate decisions with Sales

Salespeople don't like to hear "no", but sometimes you need to say it. We'll show you how to say it confidently.

How to make Sales a true partner with Product Management

Sales can be a partner with Product Management, but it takes work. We'll show you 3 ways to do it so everyone is happier

Why this topic matters

B2B Sales teams can be the biggest foe or the best friend to Product Management. In many companies it's the former, but it doesn't have to be that way. Learn the language of salespeople and turn them in your allies. Feature requests are just one area where Product Management and Sales can work together for mutual benefit. If you're facing challenges with Sales teams, this session is for you

You'll learn from

Jason Knight

B2B Product consultant, coach and interim CPO. 20+ years of B2B product and tech experience.

Jason Knight is a seasoned B2B product management leader, consultant and coach dedicated to delivering excellence in product management through One Knight Consulting.

He's also the host of the One Knight in Product podcast and author of the One Knight in Product newsletter.

In his work and content, he focuses on one simple truth: Product Management is rarely like the books, and product managers need to adapt to their context to survive and thrive.

Saeed Khan

25 years in B2B Product Management leading teams in startups and large enterprises.in both Canada and the US.

Saeed Khan is a founder of Transformation Labs, with 25 years of experience in B2B Product Management, having worked in both Canada and the US in roles from individual contributor up to VP of Product.


He is a consultant and helps companies improve their products and product organizations to accelerate product success. He speaks regularly at industry events on the topic of product management and product leadership.

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