The UGC Revolution Leverage Creators to Drive Maximum Impact

practical skills and tangible tools to accelerate your career immediately

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The UGC Revolution Leverage Creators to Drive Maximum Impact

Hosted by Amber Kai and Georgina Whalen

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What you'll learn

Understanding User-Generated Content (UGC):

Gain a comprehensive understanding of what UGC is, its significance in the digital marketing landscape, and how it d

Leveraging Micro-Creators in Your Marketing

Learn strategies for identifying and collaborating with micro-creators to enhance brand visibility and engagement.

Maximizing Impact Through UGC:

Gain insights into best practices for integrating UGC into marketing strategies to drive maximum impact.

Why this topic matters

Participants will gain insights into the effectiveness of user-generated content in modern marketing strategies, learning how UGC can enhance brand authenticity, increase engagement, and build trust with consumers. Learn how to identify the right micro-creators for your brand, understand key metrics, and explore best practices for engaging and collaborating with micro-creators for impact.

You'll learn from

Amber Kai

Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies.

Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies that want to launch, scale, and perfect their creator marketing strategy.

As a pioneer of the creator economy, She has served as a pivotal force in social media strategy and creator marketing development for over 500 brands and agencies while helping creators become household names.

In her first year of business, Amber secured Multi-Million figures in partnerships with brands like Target, Adobe, Netflix, Armani, Samsung, Saks, and more

Georgina Whalen

Influencer Marketing Consultant

Georgina has over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, and startup consultant. She formerly ran competitive influencer campaigns for Reebok, Procter & Gamble, Land Rover/Jaguar Canada, Kraft Heinz, and Converse centered around data trends and high-quality content.

Previously at Google & Refinery29