In Ethan's 15+ years at Amazon, he led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.

• Hold 70+ patents.
• Reviewed 10,000+ resumes and conducted 2,500+ interviews.
• Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators.
• Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are Ethan's.

Ethan has promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, drove the promotion of 3 engineers to Principal, and of his former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon.

Ethan retired from Amazon as a Vice President in September 2020 to focus on paying forward his good fortune to others.

Prior to Amazon, Ethan spent 12 years at 3 startups.

Follow Ethan on LinkedIn and subscribe to his newsletter to get candid career advice.

Susan J. Bethanis, Ed.D., is the CEO/Founder of Mariposa Leadership, Inc., a 15-person San Francisco- based firm, which provides executive coaching and design thinking to high-tech leaders.

Sue is the author of the well-received business book Leadership Chronicles of a Corporate Sage (Kaplan Publishing, 2004) and hosts the popular show WiseTalk, a monthly leadership forum, and WiseSpace, a Zoom coaching community.

Sue regularly facilitates strategy offsites and delivers keynotes on influence, coaching, and innovation. Most recently, Sue has been focused on supporting executives to pivot strategies and enhance culture given the Hybrid/Remote work environment.

Using real-time, relevant business issues, Sue helps executives:

• Energize their leadership skills that results in increased influence across the organization.
• Energize their leadership teams that results in increased engagement, motivation, and productivity.
• Energize their leadership creativity that results in innovative and sustainable organizational strategies, structures, and culture

​Sue has worked with many Silicon Valley and San Francisco companies and non-profits, including C-level Executives and VPs at Amazon, Apple, Cisco, eBay, EqCA, Expedia, GoFundMe, Google, Guru, HPE, Intel, LinkedIn, Microsoft, MongoDB, Monite, Paypal, Pinterest, Roku, Twitch, Workday, Yahoo!, and Zynga.