Messaging Updates That Boost Conversion Now

Lightning Lessons

Practical skills & tools to accelerate your career

Messaging Updates That Boost Conversion Now

Hosted by Allyson Letteri

Wed, Jan 29, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Invite your network

Go deeper with a course

Launch Powerful Product Messaging

Allyson Letteri

Wed, Jan 29, 2025

5:30 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Launch Powerful Product Messaging

Allyson Letteri

What you'll learn

Lead with enticing hooks

Catch prospect's attention with seven types of hooks that spark curiosity and drive signups and engagement.

Amp up contrast with competitors

Make it easy for prospects to see why your product is dramatically different and better than other solutions.

Create urgency with hidden costs

Give prospects a reason to buy now when you highlight problems that will get worse or opportunities they'll miss.

Why this topic matters

You've got an awesome product. But without effective messaging that attracts and converts customers, sales will stall. Your messaging needs to highlight why your product is a must-have for your ideal customers. This hands-on workshop teaches three practical, highly effective techniques to improve product messaging and conversion. You'll want to update your homepage and sales deck, now!

You'll learn from

Allyson Letteri

Marketing Exec & Startup Advisor, Author of Standout Startup

Allyson is a marketing executive who's built and lead marketing teams at fast-growing companies in Silicon Valley (Intuit, Thumbtack, and Handshake). 🚀 Now she advises hundreds of startup leaders to implement powerful GTM strategies that drive growth. Her expertise spans product marketing, growth marketing, and brand strategy for B2B and B2C, SaaS and marketplaces.

Allyson is also the author of the award-winning book Standout Startup. The book is a step-by-step guide for tech startup leaders to launch effective positioning, messaging, and content that fuel growth.

Previously at