Building Trusted Relationships in B2B Sales in an AI World

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Practical skills & tools to accelerate your career

Building Trusted Relationships in B2B Sales in an AI World

Hosted by Ren Saguil

Thu, Jul 24, 2025

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

Thu, Jul 24, 2025

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Elite Sales 'Win High-Value Enterprise Deals'

Ren Saguil

View syllabus

What you'll learn

Differentiate why EQ is a critical skill

Understand why Emotional Intelligence is the critical differentiator that makes B2B sales professionals irreplaceable.

Build stronger client relationships faster

Apply the EDISC behavioral framework to different communication styles to build rapport and trust more efficiently

Create new strategies to help your clients take action

Understand clients' perspectives, build rapport, and appeal to their emotions and motivations to drive meaningful action

Why this topic matters

AI is revolutionizing B2B sales. While AI sales agents excel at crunching numbers and automating tasks, they still can't replicate that crucial human touch. Now more than ever, it's critical to excel at building trust, active listening, share ideas and influence. These superpowers are uniquely human skills—empathy and the ability to inspire clients to take action—remain beyond AI's capabilities.

You'll learn from

Ren Saguil

Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Previously at