Get ready to be an AI Marketing Leader

Hosted by Robin Burrowes

Thu, Apr 2, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Become an AI marketing leader in 2026
Robin Burrowes
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What you'll learn

Marketing Fundamentals

This course offers several proven frameworks and templates used by marketing leaders of the biggest brands out there.

How to write a brief that delivers results

Tips and tricks on brief writing, handling objections and delivering over and above what's expected. Fueled by AI tools.

Powerful Tools for Strategic Decision Making

Solid practical hands-on guidance on how to deal with leadership and navigate for personal growth.

Why this topic matters

The biggest bottleneck in any senior marketer's career journey is the quality of your strategic thinking and understanding of when/how to blend the art and science of marketing. If you are not applying the right strategic frameworks or writing the right briefs and documents, AI will not help you ask or answer the right questions. This module gives you highly actionable tools to immediately use.

You'll learn from

Robin Burrowes

Global Marketing Leader (20+ years with Xbox, Apple, Amazon)

I’m a marketing leader with over 20 years of experience driving global brand growth at Amazon, Apple, and Microsoft. I’ve launched products that reached millions of customers, from Xbox Live and Amazon Music Unlimited to the IMDb app and Kindle.

At Amazon, I scaled my career growth, including serving as a Bar Raiser, helping shape global campaigns, lead go-to-market strategy, and mentored many marketers. My work has delivered measurable impact - from reducing customer acquisition costs by over 50% to building new marketing channels that added millions of users worldwide.

Before Amazon, I led European marketing for Apple’s App Store and Xbox Live, growing both into multi-million-user ecosystems through bold, creative, and data-driven storytelling.

Now, through my new practice Next Gen Marketer, I’m sharing the lessons, frameworks, and habits that helped me make the leap from executor to leader. My goal is to help ambitious marketers accelerate their own growth, build influence with executives, and lead marketing that truly moves the business forward.

Students will walk away with practical, battle-tested tools they can apply immediately - the same ones used by the world’s top marketing teams to earn trust, drive results, and elevate their careers.

Previously at Amazon, Apple, Microsoft

Amazon
Apple
Xbox
IMDb
MSN

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