Will Leatherman
Free Lesson

Master Claude Cowork for Marketing in 45 Minutes

45 min
Sep 29, 2026 12:00 PM

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What you'll learn

What goes in the one file every role reads

The business, the customer, and what good output looks like here. Thin context makes every agent under it generic.

Four roles and the boundary that keeps them safe

Analyst, researcher, writer, campaign runner. All four run alone except publishing, sending and spending.

The three ways the setup quietly breaks

Including the agent that reports a clean run six Mondays running while producing nothing at all.

Why this topic matters

There are Cowork walkthroughs with six figure view counts and several are very good. What they do not show you is how far the tool may go at 7am on a Monday with nobody watching. That is a configuration rather than a tour, it is four files, and this session is the version we run on our own marketing.

You'll learn from

Will Leatherman

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

AirOps
Relay.app
a16z
Instantly.ai
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