Trust is the Bottleneck: Get Your People to Actually Use AI

David is co-founder of BCX Design and has spent 20 years helping organisations change how people actually work. He began in tier-1 Canadian banking, led digital programmes across Southeast Asian retail banking, and has since redesigned workflows and change strategies for UN agencies, banks including DBS, HSBC, Scotiabank and SCB, governments and consumer goods companies. He co-created Kindling, BCX’s AI-powered behavioural audit, and has trained governments and global organisations in change management and behavioural science. He also advises startups.

Rupali is an applied behavioural scientist and co-founder of BCX Design, working where AI, human decision-making and strategy meet. Her focus is one question: why don’t people do what strategy expects them to do, whether that’s employees adopting new tools or donors staying engaged with the causes they support? Across a career spanning Canada, India and Thailand, in financial services and mission-driven organisations such as ECPAT and Amnesty International, she has shaped strategy, change management and digital transformation. She is a TEDx speaker and advocates for inclusive design and more women in technology and AI.