Happier, and more effective: AI for Sales Teams
David McCann
Co-founder at BCX Design, TEDx Speaker
Rupali Babu
Co-founder at BCX Design, TEDx Speaker
Happier, and more effective: AI for Sales Teams
Your top salespeople already figured out AI. They use it to research accounts, personalise outreach, rehearse objections and spot opportunities others miss. They book more meetings and close more deals, and nobody taught them how, but you find yourself sending them more leads now.
The rest of your team hasn’t caught up. A tool licence and a training day rarely change that, and the promised cost savings haven’t arrived for most companies. Your best are pulling away leaving the rest, and more revenue behind.
In one 4-hour live workshop, you’ll:
- See who’s using AI to sell more, who isn’t, and why
- Find where deals stall, from lead to close
- Choose the right fix: coaching, an AI agent or training
- Build business cases that get funded
- Leave with a level-up your sales team and get your team selling like your best
You’ll practise on a real case, take home an AI skill that finds the revenue leaks in your funnel on your own data, and get a 1:1 coaching session.
We’re BCX, an applied behavioural science firm. We’ve been shortening sales cycles and scaled revenue for over 20 years.
AI won’t replace your salespeople. It multiplies what good people already do.
What you’ll learn
Learn to spot why most of your team isn’t selling with AI, fix it, and lead a team that sells like your top performers.
Sort your team into three personas using a short diagnostic you can run in a week
Practise on a real sales case, then map your own team the same way
Use our question guide to learn what’s really holding each person back
Walk a real funnel from lead to meeting to proposal to close and spot where deals stall
Run the take-home AI skill on your own data to find your biggest revenue leaks
Use a decision guide to match each gap to coaching, an AI agent or training
See how top performers use AI to prep, personalise and handle objections, so others can copy it
Weigh buy versus build with a simple scorecard: cost, speed, risk and fit with how your team sells
Test options against the gaps you found, not against vendor demos
Use a business case template that ties your fix to revenue, effort and who signs off
Practise the pitch to your boss or peers and anticipate their objections
Turn your diagnosis into a plan with owners, milestones and one revenue metric to track
Take home an AI skill you can rerun on your funnel as your team improves
Put the plan to work in a 60-minute 1:1 coaching session by 15 December
Workshop agenda
Why your best salespeople are pulling ahead (43)
See how top performers use AI to prep, personalise and handle objections, and why AI multiplies good people rather than cutting costs.
Diagnose your team: who’s selling with AI, who isn’t, and why (61)
Sort your team into three AI personas, work through a real sales case, and learn what’s really holding each person back.
Find the revenue leaks in your funnel
Trace a funnel from lead to meeting, proposal and close. Spot where deals stall in the case, then in your own funnel.
Choose the fix: coaching, an AI agent or training
Match each gap to the fix most likely to work and decide whether to buy or build. Get your take-home AI skill for your own data.
Get it backed: build the business case
Tie your fix to revenue impact and effort, identify who signs off, and practise the pitch to your boss or peers.
Your plan and next steps
Turn your diagnosis into a plan with one revenue metric to track, and book your 60-minute 1:1 coaching session.
Learn directly from David & Rupali
David McCann
20 years helping teams adapt to technology and change
Rupali Babu
TEDx speaker · Global Fundraising Director
Who this workshop is for
Sales managers whose top performers already use AI to sell more, and who want the rest of the team to catch up.
Heads of sales or business development who need a clear, fundable plan to scale AI across the team, not another pilot
Founders who still sell and want their small team selling like they do, without hiring more salespeople or buying more tools
What's included
Live sessions
Learn directly from David McCann & Rupali Babu in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$600
USD
7:30–11:30am EST