Elena Leonova

Turn Roadmaps into ROI: Business Metrics for PMs

Spryker Systems

BigCommerce

eBay Inc.

PayPal

Co-founder, OneRank.io (ex-CPO, Spryker, VP of Product BigCommerce)

Learn what metrics like ARR, NRR, CAC, and LTV reveal about product health and business performance.

Decode Business Metrics

Identify how roadmap choices influence revenue, profitability, and retention—and prioritize accordingly.

Link Product Decisions to ROI

Confidently communicate your product’s impact in financial and strategic terms that resonate with leadership.

Speak the Language of Executives

Learn business school tactics to build credibility, gain influence & drive impactful design work at any organization

Fmr Airbnb Design Lead + UC Berkeley MBA

Ryan Scott

Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA

Nov 25

December 2025

Today, companies care about the return on every investment. Being able to describe your impact influences everything, from whether you get hired or promoted to whether you have the credibility to influence decisions. But that process has never been easy for designers.Describing the ROI of Design gives you the essential business, communication, and stakeholder skills to make your impact unmistakable. You’ll learn how to connect your work to revenue and profits, show how you create value across the organization, build credibility by aligning to business needs, and grow a movement of support around your ideas.Join 450 designers who are being heard, understood, and rewarded:• "I’m being heard by everyone, and am creating visibility and understanding of the awesome work my team is doing." – Head of Design• "I didn't know designers worked and thought this way." – CTO to his Head of Design• "Ryan Scott helped me get a promotion. He's worth your time." – Design LeadIf you want to be seen as a high-value contributor, get pulled into strategic projects, persuade business leaders to back your ideas, and be recognized and rewarded for your impact, this course is for you.

Be recognized and rewarded for all of the impact your design work creates

Instantly elevate your credibility by connecting design to the bottom line

Get rewarded for all of the business impact you create

Succeed as a designer in any business environment 

Collect allies and build momentum around your ideas

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

Design leaders &amp; managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

Learn a survival-metrics system that turns roadmap anxiety into clear, defensible stop / pivot / invest decisions.

Product leader for tough decisions

SmartRecruiters

Columbia University

Google

Pendo

Product Institute

Adam Thomas

Managed Over 200MM In Product Portfolios over the last 15 years - 2x Founder.

Cohort 4

Cohort 6

You know this moment: you’re feeling stuck. Every team is begging for more features, and your job is to nod along and “make it work.” You’re managing by keeping everyone happy instead of making real product bets. You can feel that the strategy is off, but you don’t have a clear way to say what should stop, what should pivot, and what deserves more investment.This course gives you that decision system.In Survival Metrics, you’ll build a small set of stop / pivot / invest metrics that tie revenue, risk, and learning back to your product strategy and the politics in your org. You’ll practice turning vague ideas into crisp invest statements, then use them to run better roadmap conversations with your leadership team.Underneath it all, we’ll work on critical thinking: how to frame problems, challenge assumptions, and cut through noise so you’re no longer an order-taker, but the person others trust to make the hard calls.

Stop being an order-taker; use survival metrics to drive product strategy.

Design survival metrics that tell you when to stop, pivot, or invest.

Turn a messy roadmap into a prioritized portfolio of bets.

Lead roadmap conversations that feel clear, calm, and grounded in data.

Connect metrics to a story executives actually understand and remember.

Handle product politics with clear rules instead of endless negotiation.

Upgrade your critical thinking so you act like a product strategist.

PMs and product leaders who own a roadmap but feel prioritization is chaotic, political, and hard to defend.

PMs stuck in prioritization paralysis: everything is priority 1, nothing gets cut, and the roadmap keeps changing.

Product leaders tired of taking orders who need a clear, defensible way to say stop, pivot, or invest.

Stop executing others' roadmaps. Build strategy executives fund, speak the language of business, and win stakeholder buy-in.

November-December 2025

VP Product. 300+ PMs→ Stuck to Strategic

Deloitte

PRGX Global

FinThrive

Healthmine

Brennan Collins

Startup & Enterprise Product Exec. Coached 300+ PMs from stuck to strategic

October '25 Cohort

Jan-Feb 2026

Most mid-career PMs are stuck in delivery mode. You execute roadmaps you didn't create. Manage stakeholder requests you can't push back on. Ship features you don't believe in.You want to be strategic and earn a seat at the table. But no one showed you how.So you keep saying yes to every demand. You build what's asked instead of what moves the business. You watch less experienced PMs get promoted because they learned to speak the language of business.Most PM training teaches execution: writing user stories, running sprints, stakeholder updates. AI's work. No one teaches the skills AI can't replace: connecting user needs to buyer economics, crafting strategy executives fund, transforming demands into defensible roadmaps.This course changes that. In 4 weeks, you'll learn to think like a product leader and speak like a business owner.Why this works:<ul><li>Foundation-first: AI becomes your multiplier, not your replacement.</li><li>Apply immediately: Every exercise uses your real work. Artifacts you present Monday.</li><li>Live cohort: 8 sessions + 4 office hours.</li><li>Track record: 300+ PMs trained. 36+ promotions in a year. Alumni at Amazon, PwC, Walmart, Microsoft, PayPal.</li></ul>Stop executing. Start leading.

Stop Shipping Features. Start Building Strategy That Influences and Wins.

Think like a business owner, not a delivery manager

Map customer needs to business metrics executives care about

Craft a vision that inspires and a strategy that creates confidence

Transform stakeholder feature demands into defensible strategic moves

Build a Business; Not just a Product

Position yourself for promotion and lead with executive presence

These are advanced topics.  This is not an entry-level course.  See my free content for PM foundations and breaking into product management.

2 to 10 years experience as Product Manager or Product Owner

No one-and-done projects here.  You need to have felt the joy and pain of good and bad decisions (yours or someone else's).

Experience shipping multiple iterations of the same product

Not just your salary (but that comes with it)... You don’t need to be a Senior PM yet, but you should want to become one.

An intrinsic desire to grow your responsibility & challenges

Mid-career PMs stuck in delivery mode who want to think more strategically and earn a seat at the decision-making table.

Experienced product managers who want to speak the language of business and defend their roadmap with metrics executives respect.

PMs ready for promotion or exploring product leadership who want to operate like strategic leaders, not order-takers.

A strategic operating system to think, communicate, and lead like a product executive.

CEO OneRank.io, fmr CPO Spryker

Co-founder, OneRank.io (ex-CPO Spryker, VP of Product BigCommerce)

Cohort 1

Most PMs hit a ceiling not because they lack skills, but because they don’t yet speak the language of business. Companies don’t need more roadmap managers. They need product leaders who think in dollars, not just features — and who can influence executives under real pressure. But here’s the uncomfortable truth: no one teaches PMs how to become that kind of leader. Not your boss. Not your company. Not free content. So PMs try to “be more strategic,” but their strategy gets reduced to a backlog, rejected by finance, or ignored by executives who don’t yet trust their judgment.You deserve better than that.This course gives you the same strategic operating system used by real product executives - grounded in strategy, financial clarity, and narrative influence. You’ll learn how to read the business, shape direction, justify priorities with ROI, align GTM and engineering, and communicate in the language CEOs and CFOs actually listen to.By the end, you won’t just sound strategic. You’ll think, act, and lead like the product executive you’re ready to become - with an executive-ready strategic plan to prove it.

Master the Skills That Separate Senior PMs From Future VPs and CPOs

Understand the business before building the strategy

Use financial metrics to guide strategic decisions

Build a credible, business-backed product strategy

Present strategy to executive teams and boards

Partner effectively with Sales, Marketing, and Customer Success

Drive business performance through strategic leadership

You should already operate confidently as a PM or Product Lead. This course is built for those preparing for Director, VP, or CPO roles.

Competence in core product management execution

Senior PM or Lead PM who delivers well but isn’t yet seen as an executive - ready to shift from tactical execution to strategic leadership.

Director or Group PM who needs stronger financial acumen and strategic clarity to confidently influence CEOs, CFOs, and GTM leaders.

Founders or Heads of Product who must build a business-backed product strategy and communicate it with clarity to exec teams &amp; investors.