Elena Leonova

Turn Roadmaps into ROI: Business Metrics for PMs

Spryker Systems

BigCommerce

eBay Inc.

PayPal

Co-founder, OneRank.io (ex-CPO, Spryker, VP of Product BigCommerce)

Learn what metrics like ARR, NRR, CAC, and LTV reveal about product health and business performance.

Decode Business Metrics

Identify how roadmap choices influence revenue, profitability, and retention—and prioritize accordingly.

Link Product Decisions to ROI

Confidently communicate your product’s impact in financial and strategic terms that resonate with leadership.

Speak the Language of Executives

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career? Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization. As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing." If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.

Learn business school tactics to gain influence & drive impactful design work

Course syllabus

2x live sessions introduce actionable tactics and frameworks.

Live sessions

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Optional exercises, lessons, and resources to expand your learning

Self-paced exercises

Course schedule

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

Design leaders &amp; managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

Designers interested in business, but don't want to take on the huge cost of business school to learn key skills

Who this course is for

What you will get out of this course

Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others

A new business perspective on your design work’s value

Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics &amp; more—to help you speak the same language as business stakeholders.

A communication style that resonates with business leaders

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation

Personalized 1:1 guidance

The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.

Nov 25

Ryan Scott

Learn business from a designer with real-world business expertise

Oct 2025

December 2025

As a designer, being able to identify, validate, and bring new product opportunities to market propelled my career forward. But, having led 100-person initiatives and shipped some of today's most recognizable products at DoorDash &amp; Airbnb, I’ve seen how the out-of-the-box product development process often falls short. Designers have the power to change this that. In PM Masterclass for Designers, we'll go beyond the basics. Learn the tactics and proprietary frameworks I created to uncover new business opportunities, keep massive projects on track, and win-over some of today’s most successful business leaders. If you want to confidently lead product strategy, be a stronger partner to PMs, influence key stakeholders, and stay essential as AI transforms the role of design across every company, this course is for you.

Future-proof your design career by mastering the product skills AI can’t replace

4x live sessions introduce actionable tactics and frameworks.

Live lecture

Experienced PMs will join each cohort to share their experience &amp; the top Product tactics designers need to know

Expert PM guest speakers

Exercises &amp; resources to expand your learning

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

Design leaders &amp; managers seeking new tools to uncover business opportunities &amp; advocate for Design from a business perspective.

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

Who is this course for

What you’ll get out of this course

Learn the tactics I used to discover, pitch, and drive the launch of live order tracking, remote driver training, mobile group orders, and Dasher Instant Pay at DoorDash.

Frameworks for identifying, validating, and shipping great products

Learn how to navigate the complex development process, from getting projects on the roadmap to making sure one bad A/B test doesn't derail the whole project.

Tools to confidently participate in and lead strategic product initiatives

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable

Through small, live cohorts, get feedback and advice from fellow experienced designers from around the world

With AI enabling speed & quantity, master product strategy to ship the highest quality design work of your career.

Learn product management skills from a designer with hands-on PM expertise

Transform from order-taker to strategic partner with proven frameworks for ROI, discovery, executive influence, and value demonstration.

Data & AI Product Management Consultant

PepsiCo

IKEA

Sainsbury's

Lloyds Bank

Capgemini

Nick Zervoudis

Data Product Management Consultant at Value from Data & AI

October 2025

The data professionals who get promoted aren't always the most technical. They're the ones who can walk into a boardroom and say, "Our work generated $3.2M last quarter, here's how."But nobody taught you how to do this. You've mastered every algorithm, built perfect pipelines, and still watch less-technical colleagues advance faster - simply because they speak business.This isn't about abandoning technical excellence. It's about adding the layer that multiplies your impact: commercial thinking, value quantification, and executive communication.Over 3 intensive weeks, you'll learn frameworks I've built and refined the hard way over the past decade. Calculate ROI using methods finance teams actually trust. Build business cases that secure 7-figure investments. Present complex work in ways that get instant executive buy-in.Mid-level practitioners use these tools to leap into senior roles. Leaders use them to transform their teams from cost centres to strategic partners. Consultants use them to 3x their project values.Stop hoping your work will speak for itself. Learn to articulate your value in the only language that leadership understands: $$$

Do you know how much money you've made for your business?


Quantify Your Work in $$$, Not Metrics

Turn Technical Wins into Business Stories

Escape the Ad-Hoc Request Trap

Transform Your Team's Reputation

You already work with data, analytics, or AI: We'll teach the business side, you bring the technical context

Real-world data experience

You're ready to expand from building models to building business cases and influencing strategy.

Ambition beyond technical work

You interact with business teams (if you're working on business-facing projects) and/or downstream users (if you're on a platform team)

Stakeholder exposure

Senior Data Leaders (e.g. VP or Head of Data) defending budgets and proving their team's strategic value to the C-suite

Mid-level data professionals (DS/DE/Analytics) ready to accelerate their careers by adding commercial skills to technical expertise

Data Consultants and Freelancers looking to sell more projects while increasing the impact they have for their clients

Become an expert API Product Manager and learn how to scale and manage an API portfolio.

Founder, Level 250 | 3x VP, API Products

Verisk

Moodys

Oracle

SmartBear

Precisely

Emmanuel Paraskakis

15+ years in APIs | Product Consultant for SaaS and API Companies | 3x VP PM

API Product Mastery for Experienced PMs Cohort 5

Cohort 5

API Product Mastery for Experienced PMs - Cohort 6

Cohort 6

If you’ve shipped an API product already and want to level up your expertise, this course is for you. You’ll learn how to design and deliver API products that meet technical standards but also drive measurable business impact. We’ll go beyond the basics, building APIs that empower both developers and business stakeholders, while solidifying your role as an API thought leader within your organization.You’ll walk away with a practical toolkit for everything from rapid prototyping to scaling API products for high-volume use:Understand APIs at a deeper level, enough to earn the respect of peers, leadership, and technical teams• Drive business impact by setting measurable goals and KPIs for your API products• Build a clear path to product growth through monetization, internal advocacy, and advanced GTM strategies• Deliver a stellar Developer Experience with better documentation, security, and onboarding flows• Become the API champion who can confidently guide decision-making and position APIs strategically in your organizationWhen you complete this course, you’ll have the skills and perspective to deliver real value and confidently guide and scale the next generation of API portfolios.

Accelerate Your Career and Become the Go-To API Expert in Your Organization

Define a Winning API Strategy for the Future

The API Lifecycle: Understand How Great APIs Are Made

Drive API Adoption with an Effective Go-to-Market Strategy

Design and Build a Working API Using Best Practices

Future-Proof and Protect your API Portfolio

Network and Collaborate with your peers

Product Managers with some API PM Experience who want to take on more responsibility and become experts at shipping public and internal API

Product Managers who have shipped API Products but want to gain a deeper understanding and scale to an API Portfolio

Product Leaders who want to hire and manage a team of API Product Managers.