Free Lesson
Service pricing: what I learnt scaling from 0 - $1M in 1 yr
30 min
Sep 4, 2026 12:30 PM
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What you'll learn
The "right" pricing model for you.
Retainer, performance-based, hourly, all have trade-offs. See how each plays out into different shapes of businesses.
Commanding a differentiated rate.
How Michael fired clients who don't value his work, and instead invested in packaging, trust-building, and education.
Pricing for inevitable scope creep.
What if the solution is a contract with MORE flexibility, not less? See real SOWs that account for variable costs.
Questions from r/agency.
Get expert answers to your questions about handling late payments, int'l collection, when to start hiring, etc.
Why this topic matters
After evaluating more than a thousand agencies for Clay's partner programs, Lele realized that a healthy bottom-line and longterm growth all start with having the right pricing strategy. She found Michael, one of the sharpest founders of a break-out agency, to break down the universal question: how do you charge for the true value you provide?
