AURA: A Framework for AI Leaders & Builders

Hosted by Rolly Seth

Sat, Jul 18, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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What you'll learn

Why traditional AI roles are being rewritten

The shift to "AI Product Builder" — and what it means for execs, founders, and decision-makers.

Understand AURA framework

Aesthetic Judgment, Unified Clarity, Real Impact — three pillars that separate AI products people trust from hype

How to apply AURA across teams, products & life

Concrete ways leaders and builders can use AURA for strategy, hiring, shipping, and their own creative practice.

Why this topic matters

AI is reshaping every leadership role — from execs and founders to product builders and entrepreneurs. The winners in 2026 aren't shipping more AI; they're shipping AI people trust. The AURA framework (Aesthetic Judgment, Unified Clarity, Real Impact) gives leaders a simple lens for building, hiring, and deciding with judgment. Walk away with a framework you can apply Monday morning.

You'll learn from

Rolly Seth

Principal AI Product Manager, Microsoft

Rolly Seth — Principal AI Product Manager at Microsoft with 15+ years of multidisciplinary product leadership in AI, design, and product. Creator of the AURA framework. Rolly publishes on AI, leadership, and the future of work at her Substack Neon Nook and YouTube channel Always Be Curious. She's a CES 2025 innovation awards judge and holds seven active patents in AI and design.

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