Rolly Seth

Principal AI Product Manager, Microsoft

rolly

AI Taste Builder Playbook: Claude Design & Beyond

Learn hacks & frameworks to turn rough ideas into clean, usable prototypes using structured prompting & iteration

Tips to build high-quality prototypes with AI taste

Understand how to leverage Claude Design, Claude Code, and other AI tools to move beyond static concepts

Use Claude Design, Claude Code & tools together effectively

Adopt simple, repeatable AI workflows that help you explore ideas quickly and improve output quality with each iteration

Apply repeatable workflows for faster product iteration

Learn to turn scattered AI experimentation into org-wide transformation that ships at scale.

3x CPTO | CEO, ChatPRD | Host, How I AI

LaunchDarkly

Color

Optimizely

Claire Vo

3x CPTO, Founder ChatPRD, and Host of How I AI - expert on AI transformation.

Principal Engineer | Prev. Dir of Eng

Atlassian

Zach Davis

Principal Engineer who implemented AI across a 100-person org.

Cohort 1

Cohort 2

Your team has AI tools, but you're not close to AI-native.Most EPD orgs buy Claude Code, help their PMs vibe code a bit, and call it progress. But the gap between "some are using AI a lot" and "AI is changing how our entire EPD org operates" is huge, and almost nobody is closing it.The problem isn't access to tools, it's that nobody invested in the culture change, technical readiness, or operations redesign required to turn individual adoption into organizational leverage. 🤖 Your codebase isn't ready for agents. 🎁 Your PMs create prototypes and expect them to get built. 🤷‍♀️ Your designers don't know how to get their fixes to production. And you're supposed to have the plan. This 2-day intensive will help you build it.Taught by Claire Vo and Zach Davis — operators who've done this firsthand, not consultants who've read about it. Claire has interviewed 50+ EPD leaders on How I AI and has more first-person data on AI adoption than anyone in the industry. Zach led AI transformation across 100+ engineers and built the systems that got an entire org actively using AI tools weekly.You'll leave with specific tactics, real examples, and a peer group for accountability + inspiration.

Learn how to go from AI tool adoption to team impact and product velocity.

Know where AI creates real leverage, and where it doesn't 

Build a culture that actually adopts

Make your codebase work with agents

Redesign your operating model for the full EPD org

Lead the hard conversations

VPs of Engineering who need a real answer when their board asks "what's our AI strategy?" — not just "we bought licenses."

CTOs and CPOs who need to lead AI adoption across engineering, product, and design — not just sponsor an engineering tool rollout.

Staff and Principal Engineers tapped to "figure out AI" for the org, who need both the playbook and the leverage to make it work.

Go from trial-and-error prompting to systematic AI-assisted building. Ship functional projects with a workflow you can use on every project

AI Design Leader |  x-Uber/Google/Amazon

Stanford University

Amazon

Google

Uber

Rupa Chaturvedi

AI Design Leader | AI enablement for UX orgs | ex-Uber, Google, Amazon, Stanford

The job posting asks for a designer who can research, prototype, code, and ship. One role, three people's worth of expectations. Design teams got smaller. The work did not. And now every product roadmap includes AI features that need to be designed by people who were never trained to design for probabilistic systems.The pressure is coming from two directions. Inside your organization, you are expected to move faster with fewer resources while somehow incorporating AI tools into workflows no one has figured out yet. Outside, the profession itself is shifting. AI generates interfaces, writes copy, produces prototypes in minutes. The execution work that built your career is compressing. The question is no longer whether designers need to adapt—it is whether you are building the skills that will matter in two years.Claude Code for Designers answers both pressures at once. You move faster because you can build functional prototypes yourself. You stay relevant because directing AI to build is the new execution skill. You leave with a deployed project and a workflow system you can use on anything that comes next.

Master Claude Code. Build functional projects. Develop a reusable workflow.

An AI-First Build Workflow: From project scoping through deployment

A Reusable Workflow System: Templates, skills, prompt libraries, MCP configs

A Deployed Application: Ship a functional project from your own idea

Portfolio artifacts and fluency to discuss AI-assisted design in interviews

Design-to-Code Translation: Turn your design system into functional components

This course assumes working knowledge of design systems, user research, and product workflows.

5+ years of professional design experience

Experience using AI assistants in your workflow. The course moves quickly and assumes baseline comfort.

Familiarity with AI tools (Claude, ChatGPT, Copilot)

Product Designers. You design in Figma and wait on engineering. You want to build and ship functional prototypes yourself.

Design Leaders. Your team needs to move faster and integrate AI workflows. You want firsthand fluency before rolling this out.

MXDAI Alumni. You have the strategic frameworks for AI design. Now you want the execution skill to match.

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

Build a complete product with AI: From finding the right opportunity to an on-brand product to defending your decisions under real pressure.

Product, Design Leader | Business Design

Anthropic

Canva

DoorDash

Jacalin Ding

Product Design Leader | 2x Business Founder | Coached 10,000+ Designers

AI products serving 1M+ businesses

MYOB

Karbon

Blackbird

Simon Hilton

AI Product Director | 4 x Author of The Product Leader Series 

Most AI prototypes die in their first stakeholder meeting. Not because they look bad. Because nobody could answer: What's the evidence? What's the business impact? Why this solution?👉 You're a designer who builds great work but can't prove it drives business outcomes or stays on brand with your design system 👉 You're a PM who wants to validate and prototype fast without shipping generic AI output 👉 You're a founder who needs to move from idea to defensible product before the window closes95% of AI-powered products fail to create measurable business impact (MIT)This course teaches you to answer all three questions and build the prototype at the same time, so you can: ✔️ Find the right business opportunity ✔️ Build an on-brand prototype with AI ✔️ Sell it with a narrative that survives hard business questionsYou walk out with outcome driven, re-usable workflows to drive real value right away.Get to the outcome faster with less noise. No shiny object tooling. We focus on a few good tools to build scalable workflows. This is the course for you if you want: less noise, more quality outcomes, proven workflows to support your strategy.Build faster. Decide smarter. Ship with intent.

Build fast. Decide smart.
40% off code: KICKOFF

Find high-impact opportunities backed by evidence, not guesswork

Turn opportunities into product requirements tied to business value

Build on-brand prototypes that aligns Design System, not AI-generic

Sell your product decisions with a narrative that earns buy-in

Build scalable AI workflows with minimal tools and zero noise

Claude Pro Account

Not afraid to interact with Claude Code Interface

Available 4-5 hours/week during course

Designers (Product, Brand) Senior and Leads struggle to prove the work drives business outcomes or survives stakeholder scrutiny

Product managers Prototype and validate ideas fast without shipping generic AI output that can't survive a business case review

Founders and technical builders Need to move from idea to defensible product fast -grounded in evidence and connected to real business value