How to Know If LinkedIn Paid Will Generate Better Leads

Hosted by Lauren Loreto and Molly Godfrey

Wed, Jul 15, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

The LinkedIn Personality Advantage: How to Create Memorable, High-Traction Posts
Molly Godfrey and Nicole Ramirez
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What you'll learn

The signs that your business may be ready for LinkedIn Paid

Understand common indicators that it may be time for LinkedIn ads: audience traction, business goals, visibility needs.

What foundations should already be in place before investing

Learn what should already be working organically before adding paid support

Key pieces to plan for before launching into LinkedIn paid

Get a clearer understanding of a basic foundational strategy

Why this topic matters

LinkedIn Paid can be incredibly effective, but only when the right foundations are already in place. Learn how to evaluate whether your business or brand is actually ready for paid visibility and what to focus on first before spending budget.

You'll learn from

Lauren Loreto

Brand Strategist, Organic + Paid Media

w/ more than 10+ years of experience across paid media, brand strategy & digital marketing, Lauren brings both corporate-level expertise & founder-led perspective to the work she does today as the founder of Brand Good Time.

Over the past 3+ years, she has intentionally grown her own founder brand using LinkedIn, leveraging both organic content & paid strategy to build audience trust & attract leads

She also runs a paid Substack where she teaches about visibility, personal branding, content strategy, and modern marketing

Lauren has extensive experience overseeing paid media strategy for brands managing significant monthly ad spend ($100k+/mo), giving her a deep understanding of what actually works across visibility, lead generation, and conversion.


Molly Godfrey

24k on LinkedIn, LinkedIn Visibility Strategist, Lead Generation Expert.

Molly is an Organic Growth & LinkedIn strategy evangelist.

She successfully scaled her first online business in the personal growth & coaching space to multiple six figures and has reached millions of readers - all from the power of writing online.

Now she works 1:1 with founders and leaders to help them breakthrough their visibility blocks and turn their LinkedIn presence into an effective business development and audience growth tool - through the power of quality thought leadership content,

Her clients consistently receive new inbound inquiries and industry opportunities as a result of her work.


Previously at

Zapier
TODAY
Bloomberg
Entreprenista
Medium
See all products from Molly

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