How to Develop a LinkedIn Paid Strategy That Generates Qualified Leads
Lauren Loreto
Paid Media, Marketing + Brand Strategist
Molly Godfrey
LinkedIn Organic Growth Strategist
Reach decision-makers consistently instead of relying solely on organic reach.
LinkedIn is one of the most powerful platforms for B2B + B2C organizations looking to reach decision-makers
But in 2026, relying solely on organic content has become harder
Reach is inconsistent
Even strong, expert-led posts underperform
And most founders are only reaching a small % of the people they actually want in front of their business
That’s where LinkedIn Paid becomes incredibly valuable
Not as a replacement for organic content, but as a way to amplify what’s already working, stay visible longer & generate more qualified leads from the platform you’re already investing time into
LinkedIn ads are some of the most expensive across platforms so getting the strategy right matters
In this live workshop, we’ll break down:
→ How to build a LinkedIn Paid strategy that supports visibility, & lead generation
→ The different ways founders + brands are using LinkedIn Paid today (thought leader ads, lead gen, retargeting & audience building)
→ How to identify which organic content is worth amplifying
→ How to target the right decision-makers w/out wasting budget
→ Common LinkedIn Paid mistakes & how to avoid expensive trial + error
→ How paid + organic work together as part of a larger ecosystem
Workshop agenda
Understanding the LinkedIn Paid Ecosystem
What’s changed w/ LinkedIn organic reach in '26, the role paid now plays in modern visibility + lead gen, the different types of LinkedIn ads + when to use them, how paid + organic work together
Building a LinkedIn Paid Strategy That Actually Converts
Defining your goals: visibility, leads, authority, retargeting, sales. Identifying the right audience + decision-makers to target. Choosing the right offers, content, calls to action, + buyer journey
What Content to Amplify (And What Not To)
How to identify high-performing organic posts worth putting budget behind. The types of content that tend to work best in LinkedIn Paid. Common mistakes businesses make when turning organic into paid
Budget, Testing & Optimization
How to think realistically about budget before spending, what to test 1st audience, creative, messaging, objective, evaluating performance w/out obsessing over metrics, understanding lead quality
Real-World LinkedIn Paid Strategies for Founders & Brands
Thought leadership amplification strategies, retargeting warm audiences + profile visitors, lead generation approaches for brands, consultants, agencies, and service providers
Learn directly from Lauren & Molly
Lauren Loreto
Creative Marketing Consultant, Paid Media Expert & Founder of Brand Good Time
Molly Godfrey
LinkedIn Visibility Strategist, Thought Leadership Educator, Founder, Speaker
Who this workshop is for
Founders + Business Owners
Using LinkedIn who want to amplify expertise, get in front of the right decision-makers & generate more inboundB2B Marketers
Looking to improve campaign performance, generate more qualified leads & better understand how paid can support visibilityCMOs & Marketing Leaders
Leaders responsible for growth, pipeline & brand visibility who want a more strategic understanding of LinkedIn paid
What's included
Live sessions
Learn directly from Lauren Loreto & Molly Godfrey in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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Frequently asked questions
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Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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