How to Develop a LinkedIn Paid Strategy That Generates Qualified Leads
Lauren Loreto
Brand Strategist, Organic + Paid Media
Molly Godfrey
LinkedIn Organic Growth Strategist
Reach decision-makers consistently instead of relying solely on organic reach.
LinkedIn is one of the most powerful platforms for B2B + B2C orgs looking to reach decision-makers
But in '26, relying solely on organic content has become increasingly more difficult
Reach + impressions are inconsistent
Even strong expert-led posts underperform
&most founders are only reaching a small % of people they actually want in front of their business
That’s where LinkedIn Paid becomes incredibly valuable
Not as a replacement for organic content, but as a way to amplify what’s already working, stay visible longer & generate more qualified leads from the platform you’re already investing time into
LinkedIn ads are some of the most expensive across platforms so getting strategy right matters
In this workshop, we’ll break down:
→ How to build a LinkedIn Paid strategy that supports visibility & lead generation
→ The different ways founders + brands are using LinkedIn Paid (thought leader ads, lead gen, retargeting & audience building)
→ How to identify which organic content is worth amplifying
→ How to target the right decision-makers w/out wasting budget
→ Common LinkedIn Paid mistakes & how to avoid expensive trial + error
→ How paid + organic work together as part of a larger ecosystem
What you’ll learn
Learn how to use LinkedIn Paid more strategically to increase visibility, reach the right decision-makers, and generate more qualified leads
Learn where LinkedIn Paid fits into a modern marketing strategy
Understand how to think about audience targeting so your content and ads are reaching the right people
Learn how to identify strong organic content that’s actually worth amplifying and avoid wasting budget on posts that won’t convert
Develop a more realistic understanding of budget, campaign testing, and what metrics actually matter when evaluating success.
Learn the most common issues businesses run into with LinkedIn Paid and how to avoid expensive trial and error.
See how LinkedIn Paid can strengthen the content and visibility work you’re already doing organically instead of replacing it.
Workshop agenda
Understanding the LinkedIn Paid Ecosystem
What’s changed w/ LinkedIn organic reach in '26, the role paid now plays in modern visibility + lead gen, the different types of LinkedIn ads + when to use them, how paid + organic work together
Building a LinkedIn Paid Strategy That Actually Converts
Defining your goals: visibility, leads, authority, retargeting, sales. Identifying the right audience + decision-makers to target. Choosing the right offers, content, calls to action, + buyer journey
What Content to Amplify (And What Not To)
How to identify high-performing organic posts worth putting budget behind. The types of content that tend to work best in LinkedIn Paid. Common mistakes businesses make when turning organic into paid
Budget, Testing & Optimization
How to think realistically about budget before spending, what to test 1st audience, creative, messaging, objective, evaluating performance w/out obsessing over metrics, understanding lead quality
Real-World LinkedIn Paid Strategies for Founders & Brands
Thought leadership amplification strategies, retargeting warm audiences + profile visitors, lead generation approaches for brands, consultants, agencies, and service providers
Learn directly from Lauren & Molly
Lauren Loreto
Creative Marketing Consultant, Paid Media Expert & Founder of Brand Good Time
Molly Godfrey
LinkedIn Visibility Strategist, Thought Leadership Educator, Founder, Speaker
Who this workshop is for
Founders + Business Owners
Using LinkedIn who want to amplify expertise, get in front of the right decision-makers & generate more inboundB2B Marketers
Looking to improve campaign performance, generate more qualified leads & better understand how paid can support visibilityCMOs & Marketing Leaders
Leaders responsible for growth, pipeline & brand visibility who want a more strategic understanding of LinkedIn paid
What's included
Live sessions
Learn directly from Lauren Loreto & Molly Godfrey in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
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Frequently asked questions
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Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
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Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
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A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$299
USD